Why The AMC 360 SC Was Doomed To Fail

This concept served them well since their sales rocketed compared with the Ford

, Chrysler and Chevrolet models that were manufactured before it.

American Motors Corporation otherwise known as the AMC came up with the muscle car "light" the 1971 AMC Hornet SC 360. It was good timing for the Hornet to be introduced since it was another alternative to the high-costing muscle cars.

The 1971 AMC Hornet SC was designed as a tamer version of the so-called bulldogs of the road and it was tagged as a low profile muscle car. Even though it still had the classic 360-cid V8, there were little revisions on how the 2.8L performed. First and foremost, the Hornet sported a 2-door sedan appearance as compared with the bigger 4 doors. Lightweight and trendy, this kind of muscle car was more fuel efficient and it didn't need to guzzle that much fuel and burn it as fast as other models like the GTO and Mustang.

This muscle car was made to reflect the changing times. However, the problem was that while it had respectable and power, 0 to 60 in 6.7 seconds, this model of course had trouble capturing the imagination of American consumers. It was simply too much to ask for the Hornet to beat out the likes of the Chevelle and the Mustang.

AMC had high hopes for this car and were hoping to rollout at least ten thousand of these cars, but they only sold about a 1/10th of this number. Thus the SC 360 was essentially killed off in 1972 as AMC shifted to a more quality focused agenda, hoping to lure in more consumers.

Why The AMC 360 SC Was Doomed To Fail

By: William Jason

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