Why The Internet Business Site Lost The Rankings
In most cases, and this is natural, the webmasters cannot see their internet business sites objectively to judge, what is maybe wrong with them
. Often the errors can be fixed easily after the webmaster has admitted, what is the real situation.
1. Does Your Site Follow The Good SEO Practices?
Google launched its famous Pnada algorithm update in last spring, which caused many bad effects for many site owners. The target was to favour sites, which get traffic from the social sites and to punish those, which used the links farms, like some famous article directories.
So if your internet bsuiness site lost a part of the rankings, maybe it had too few social site incoming links and Google decided to increase the rankings of those of the competitors, which had started to build links from the social sites plus got links from several types of sites.
2. Did You Get The Information, How The Algorithms Are Changing?
If you started the algorithm thinking after you saw the rankings to drop, you were, sorry, too late. Every new SEO action you make takes weeks or months to realize. You must know this because to build a high ranking with a certain keyword takes many actions and happens during a long period of time.
3. What You Should Do With Your Low Rankings?
First check the sitaution at Google and try to find out the reason. Type your site url inside quotation marks to see, whether your site comes first at the results, If it is among the four first ones, then most obviously your site has been penalized.
4. Have You Used Black Hat Linking Tactics?
If you bought some backlinks and the rankings dropped soon after that, Google may have punished your site. If you bought an outside service, which promised high rankings overnight and you honestly did not understand, what they used, that may be the reason.
5. The Google Dance.
Google dance means, that when this giant search engine will change or update its algorithms odd things can happen. Sites, which have ranked well before can lose the rankings and to drop down to nowhere just to get their old, or improved, rankings back after some time. This is usual and the webmaster cannot do anything to prevent it.
All in all, except the Google dance, if the webmaster follows the good SEO practices, his site will rank well. It is important to think, that the ranking order is the result of the competition between the various sites. This means, that a successful webmaster has to know, how Google and other search engines rank the websites to be able to cooperate with them.
When the site loses the ranking, the reason is always either the search engine algorithm change or ranking update or the competition. The webmaster can influence on both. He has all the information available and the question is, does he follow and use it. When the webmaster follows SEO information regularly and is proactive, he has the opportunity to beat the competition by being active before them.
by: Juhani Tontti
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