Why You Need A Website Design Agency

Why You Need A Website Design Agency

Why You Need A Website Design Agency

Getting a website up and running can be done in an evening. There's plenty of freeware you can download to create a template and voila! One fully functioning website, complete with shopping cart, fascinating 'About us' section and links to all your other pages. Easy, right? So why would you need a website design agency when you can do all the hard work yourself for free?

There's no such thing as a free website

Think about it like this. If you got a flat tyre on your car, you could probably change it yourself. In the same way your home page is probably something you could knock together in an evening with a bit of Googling, some Javascript and a couple of stock, copyright-free images. But if your car's head gasket blew, could you replace it and get the car running again? Back to your website - if your website is languishing in P-nowhere on the listings, do you know what to do to get it moving back up to page one? A website design agency would know. Whether they could fix your car or not is another matter.

Website design is more than just making a pretty front page. It's knowing what your customers are looking for, how they search and what really interests the search engine 'bots that are crucial to your website's effectiveness. Website design also follows trends, just like any other fashion. At one time, if your website didn't have a great flash introduction it was considered so last decade. But the truth is that flash tends to irritate users, particularly if the download speed takes longer than a few seconds. A good website design agency will understand the latest web design trends and will know which are the most effective at generating traffic.

Content, content, content

Obviously, a website has to be aesthetically pleasing. It should be easy for the user to find exactly what they're looking for without having to scroll through page after page of irrelevant material. But the real attention grabber should be the content. A website design agency will understand this, and be able to produce a design that allows you to put some killer content on your site to draw in the visitors and the search engine 'bots.

New concepts in website design

There's another aspect of web design that you need to think about. What about your mobile users -those who spend their daily commute browsing websites on their iPhones and Blackberrys for something interesting to read? Is your website optimised for mobile use as well, or are you aiming your site purely at the tethered user, tied to a desktop PC or laptop? If you are then you're missing out on a huge potential audience. A website design agency will be able to optimise your site for both types of users, giving you clean, concise code that works well on mobile browsers as well as fixed point units.

So there's a lot to think about. Far more than just a bit of flash, a quick introduction and a couple of product pages. Oh, and then there's the shopping cart to think about. Do you take PayPal? Do you know what PayPal actually is? Your customers do, and they will be looking for a site that gives them all this and much, much more. Social networking applications, blogs, links - they're all now an intrinsic part of website design. So if you're suddenly feeling a little nervous about creating your own effective website, hand it over to a professional website design agency and make sure it's right first time. After that you can start to think about optimisation and ongoing development. Talk to your agency. They'll probably be able to help with that too.

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