Why You Should Not Be Doing SEO

Have you woken up in cold sweat in the middle of the night after having nightmares

of your website getting thrown off the top of Google search rankings? This after you made sure that your top search ranking was intact the last time you checked. You shake yourself up thinking, where could you have gone wrong and performing a SEO for your website was a bad idea after-all. You start scratching your hear making all kinds of permutations and combinations, trying to balance out the odds against the evens for all the strategies you adopted. After going through all these troubles, you still find yourself looking for an exact answer for such visions of doom.

This could easily happen to you if you are not careful about adopting the right SEO strategies for your website. A good headstart to determine the possible areas of improvement could be by performing a thorough analysis of your website from scratch. While doing this, there are certain key areas which you would always have to keep in mind. Lets have a closer look at all these areas and the ways in which you could bring about a quantum change in the way your SEO process performs on search engines for your website.

Keyword Selection

SEO is not a flash in the pan process and even though you would be able to get those halo'd search rankings, maintaining that Top-rank could be even more difficult than getting there initially. The right keyword selection is actually the key to writing relevant content on your website. If you end up screwing the keyword selection and go in for quick and haphazard keyword selection, then you surely should kiss those search rankings goodbye. One thing which Google is really severe with is the Right Keywords for your website. Remember what you are offering to the customers and then analyze how they would go around searching for the service or product you are offering. Once you have this information intact, analyze the demographics for the audience you intend to target with your website. Remember that people from different demographics have their own unique way of searching for stuff over the internet. Therefore a keyword in one geographic area would be searched differently from another geographic area. Also keep in mind that do not go berserk over the selection of keywords and instead target specific high yielding keywords.

What's your Target again?

Are you choosing the right kind of audience demographics as a target for your website? Wrong targeting could prove to be an instant death-knell for your website. So once you make the grave mistake of choosing the wrong audience, don't expect to get any great search rankings either. Google allows you to target specific geographics to lend more consistency and target to your search engine optimization process. SEo remains a tedious process as of now, and therefore redoing the complete setup would be a massive pain in itself, therefore make sure that you get your basics right, right from the beginning.

Doubtful Purpose of SEO

Now this is a mistake which 5 out of 10 people make when doing the SEO for a website. SEO for a website is done for various purposes, namely:-

To get more traffic

To get more leads

To create a brand identity

Sort out your priorities as to what you desire out of your SEO process. Once you are clear about your real purpose of performing a SEO for your website, then you are good to go.

Remember - it is not the job of Google to make fishes fly, but it surely is the job of SEO to make them soar like an eagle

Link building

Most of the times, it is the number and authority of links to your site that determine how well your site will rank with some search engines. Page rank often becomes the benchmark to gauge the popularity of a website. Link building is an exercise which should always be on the top of the list of priorities and should be done as soon as possible. But in this rush to add and exchange links, do not forget that it is the quality of the links that has more bearing on the quantity for Google. If a website with a great page rank links to your site then obviously your website would gain due to this connection. However, the sites must be covering the same topics as your linking page in both directions because otherwise these links would be nothing but useless.

Go ahead and try these options.

Why You Should Not Be Doing SEO

By: John MichelCane

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