Why Your Internet Business Should Be Using Online Video
If you are not convinced that your internet business should be using online video
then the incredibly revealing statistics from YouTube should be enough to convince you that this should be a very important arsenal for your online marketing. And technology has made it incredibly easy to get started and shoot your own videos.
YouTube has now established itself as the second most used platform to search for information on the internet behind Google. The gap is closing and it may well not be that far off when online video is the most preferred method to find and use information. There is a trend developing when seeking information that is moving from the written word to a source that provides both visual and audio in a very consumer friendly format.
For targeted website traffic generation potential, were you aware that over fifty hours of fresh content is uploaded to YouTube every minute of every day and that there are an astonishing three billion videos viewed every day? Every month, eight hundred million unique users visit the site each month.
To put all this in perspective, there is a huge amount of potential prospects and customers flooding onto YouTube everyday seeking not just entertainment but information also. It is often the case that where people have a problem and wish to be seek a practical answer via a video demonstration. Yet online video can also be used to impart information that may not be in the practical form but reveal "how to" information that can be used by the searcher to progress.
Online video gives the chance for the online marketer to make a personal connection with their prospect. As there is just so much information online already, often the success in engaging the attention of a prospect is through the use of online video. If the person can see and be able to listen to you, there is then the opportunity for them to develop an affinity and trust where they can identify you as one of them and will be confident in the quality of the information that you provide.
In the all too impersonal world of the internet, having an opportunity through the use of online video helps immeasurably in making the very valuable connection between prospect and marketer. It gets around the problem of the anonymity of the internet where through the use of online video the marketer is real, can be identified with and a level of trust established.
Every internet business should know how to create online video to make the all important connection with prospects. With YouTube being used by those seeking information and by finding those in your own niche, you can then make a direct connection with them and take them from YouTube over to your own website or blog and start building the relationship to turn them from a prospect into customer.