Why do You Need an Italian SEO Project?

Why do You Need an Italian SEO Project?

Why do You Need an Italian SEO Project?

There is no doubt that English is the first worldwide spoken language and all people who deal with trade speaks and read English, but if you are a new company targeting the Italian market you would like to stand out from the crowd and draw clients' attention. A key element to appealing to a foreign market is speaking the same language of your interlocutor in order to make him feel comfortable and to create chemistry. Everybody would be uneasy to buy products and services if they don't perfectly understand their features and all the information related to prices and delivery. Also even if the language doesn't represent a barrier it is still a value added parameter that along with the prices affects consumers' choice.

Also translating content is important for SEO. If you are targeting the Italian market and you want Italian people buy your products you need to be found by them. In order to achieve this aim you should implement an Italian Search Engine Optimisation campaign implementing both on-page and off-page factors and select the right keywords. The choice of the most suitable keywords is a fundamental part of any SEO strategy and it is even more important for multilingual SEO project because you need to identify the keywords and phrases that will be more likely to be entered by those users to find your products and services and it may depend on language, culture and habits. For this reason it isn't enough to literally translate English keywords into Italian but it is necessary to think like an Italian user. If an Italian consumer is looking for a IT or Computer related product or service is probable that they will use English terms and any attempt to translate these technical words into Italian will be a failure, for example the word "Streaming Live" literally is translate into "Scorrere Vivo" but it doesn't make any sense, in fact in the Italian mother tongue people don't translate this clause. Sometimes the translation doesn't belong to the Italian people colloquial language for example "Search engine optimization" should be translated "Ottimizzazione dei motori di ricerca", but nobody in Italy refers to SEO using this expression, on the contrary the most used word is "Posizionamento".

Along with selecting the most suitable keywords it is important to translate the content into Italian so that people can easily read all about your company and your products. Also blogs, articles and press releases should be translated and syndicated to the local directory to promote SEO ranking on the local search engines. Companies often think that it isn't necessary to hire a professional translator as the web provides all the tools to translate content in whatever languages. That isn't true, because a literal translation of some copy can turn to be a set of meaningless and funny sentences that can lead to unpleasant misunderstandings, as the previous examples demonstrate.

SEO Junkies can rely upon a team of expert search engine optimisers and professional Italian linguistics that know SEO techniques and Italian culture so that they can deliver you an excellent project where the advantages of SEO expertise and the linguistic skills are put together to grant you the best Italian SEO results. If you want your website get off the ground in the Italian market, contact our Italian SEO team now!

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