Why do we all need a solid Internet Marketing?

Why do we all need a solid Internet Marketing

?

There are widespread misbelieves and misconceptions with regards to Internet marketing. A lot of business professionals, and even some hard core traditional marketing professionals believe that have an attractive and luring website will start attractive prospective clients and future customers. This, however, has no truth to it. An example explaining this kind of situation would be a newly opened elegant expensive multi-cuisine restaurant with no signboard at its entrance. Even the best service put to avail at the best prices possible, cannot attract any customers unless the customers are aware of the service being offered.

Thus, similar to any other marketing channel like television, print media, banners, billboards etc, Internet marketing also needs its own marketing and advertising initiatives for the marketing initiative to be successful.

So lets talk a little in detail about Internet marketing techniques. What do you do when you have everything up and ready for sale but miss on footfalls? You approach a marketing firm to help you build a plan to attract visitors. It is with Internet marketing. In a traditional marketing campaign, on focuses on where can we tap most potential customers? On the Internet, you don't need to Google the answer and Google itself is the answer. A report suggests that Google alone handled average of 76 Billion searches per month. This gives a brief insight of the popularity and the potential of Internet marketing on the search engines. With companies like Google holding a 65-70% share of the global search engine business, its not very hard to imagine the kinds of footfalls you can attract on your websites, with a high ranking on Google's initial search pages.

The challenge, however, remains the same as in all other marketing campaigns. How to beat the competition and get the biggest share of the pie? Now that's a billion dollar question that has a number of twisted, distorted and ambiguous answers. In a country like Switzerland, which holds a respectful position in terms of business practices and ethics, Internet marketing business is fairly developed and flourishing.

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