Will Your Facebook Fan Page Fail? 3 Common Reasons That Cause Most Fan Pages to Fail Immediately
Will Your Facebook Fan Page Fail? 3 Common Reasons That Cause Most Fan Pages to Fail Immediately
Many business owners, musicians, and individuals are starting Facebook fan pages. They are running full steam into social marketing and establishing their business presence. Captivated by easy features like sharing photos, video, and more people are rushing to get people to "like this". Sadly, just like websites in the 1990's, most will fail.
Why?
Because their fan page doesn't have the right look?
Because their fan page doesn't have a traffic strategy?
Because their fan page doesn't get the conversation going?
Sadly for all of the above and more! Most fan pages that get created are created in minutes, with no plan, no strategy, and no goal of what they should be doing for the business owner or potential customers. The ease of setting up a basic fan page is why most will fail miserably! Just because a task is easy or can be done in minutes doesn't mean you should do it.
The reality is that a fan page allows you to create a powerful business presence on Facebook. This presence on Facebook can allow you to generate more traffic to your website, build brand equity online, reach new customers, and get the viral marketing power that most business owners only dream of.
Even with how easy a basic one can be to set up, it will fail when you don't consider key elements. Consider putting the following into action when you want to build a raging base of customers who will crave your product/service.
Right Look = A Powerful Marketing Tab
The first look that a prospective customer will see could be your stale Wall or it could be a Marketing Landing Tab. Creating a powerful marketing landing tab with custom graphics, video, and a marketing message will give people a reason to join the conversation. Although it takes a bit of extra work (and yes you might have to hire some help) it can mean the difference between 100's of new people who "like" your page weekly to a page that stalls with 50 fans.
Traffic Strategy
A web page fails when no one looks at it and so does a fan page. A fan page will have success when there is a consistent flow of new visitors coming to join the conversation. To generate more conversation and more sales consider having a balanced approach to bringing new visitors.
Consider doing everything from status updates, facebook advertising, direct email, website marketing, article marketing and more. With a consistent and balanced approach to bringing visitors your fan page will have lively conversation that will result in more sales.
Don't get overwhelmed when considering traffic strategies. Start with the method that most closely matches your personality to have maximum success. For some businesses that might be sharing more video, for others it might be diving right into advertising. Whatever method you choose to start with run it to the maximum!
Getting the Conversation Going
The new friends who "like" your page won't have anything to talk about when you don't start the conversation. Get conversations (and sales) going by sharing videos, photos, and even hosting online events. You don't have to have a huge marketing budget, just be willing to share unique videos, status updates, or even special product photos. Those who "like" your page want to find out what's going and by sharing different media you will let them interact with what they like best!
Putting just these simple strategies into action will help your business rise to the top on Facebook, have a raging base of fans and increase your sales.
When you want to discover how to have a business fan page that has powerful marketing tab consider exploring our powerful free report on how to double your sales with a face book fan page - www.MarketingFanPages.com.
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
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First: Visit Facebook Fan Supply
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Will Your Facebook Fan Page Fail? 3 Common Reasons That Cause Most Fan Pages to Fail Immediately Anaheim