Win The Battle Against Phishing Attacks

Developments in the internet technology have resulted both entrepreneurs and cyber criminals participate in online trade

. These cyber criminals make use of online trade and ecommerce trade and create fictitious mails that aims at stealing an internet users personal data. This act is known as phishing and it is a result of social engineering.

Simply put, phishing robs a consumers private and other valuable financial details. Internet users often come across phishing mails that lead them to fraudulent URLs and web site links that deal in duplicate products. Apart from compromising with ones crucial information this also results in brand erosion for a company.

Phishing Attacks & its Losses

Over the past few years, phishing attacks have been a major threat to data security. Simultaneously, the data thefts result in brand erosion, revenue losses. However, there has been some progress concerning the detection of these threats and safety measures has been established. At the same time, social engineers today have worked out sophisticated and complicated phishing attacks that is difficult to identify for a layman. They appear in the form of prize winning notifications on your mobile or any other form of mails having persuasive content compelling the internet user to part with his private data.

Brand erosion and data security are not the only consequences of phishing attacks. Some attacks have also lead to the malfunctioning of the computing devices. Furthermore, if computers in an organizations are linked with one another in a series then it is natural that errors in one device would create a chain reaction. This not only harms the system but also lead to low productivity level.

The conventional anti-phishing solutions could only address this concern on a superficial level. The security offered evaluates the attack superficially and is not able to deal with complex phishing attacks. Hence, enterprises today are required to opt in for new age phishing protection programs for enhanced security.

Dealing with Phishing Attacks

Today renowned companies have introduced advanced anti-phishing software that are accessible to the end users in the form of an automated device that is internally installed in the organization. Post this, a customized phishing attack is set up for a specific employee or team. The software is efficient in keeping a track of the individual user response. In addition to that, the software also provides statistics on the user behavior and calculates the security awareness percentage amidst the workers. It also helps in detecting data leakage, analyzes Data Loss Prevention programs and reviews the incident response program.

by: Gladeyas

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