Wordtracker Review: The Grandfather Of The Keyword Research Tools
Wordtracker Review: The Grandfather Of The Keyword Research Tools
Wordtracker is a keyword search tool created by Fathom SEO of Great Britain and is considered to be the grandfather of the keyword tools and its still a leading tool for internet marketers today. They have added quite a few tools and functions over the years to keep Wordtracker near the top of its niche. There are quite a few new competitors that have emerged recently, but WordTracker still provides some of the best keywords suggestions for search engine optimization, pay-per-click advertising not to mention affiliate marketing.
Wordtracker still has the largest market share in the industry, but it has received both positive and negative reviews from internet marketers. One of the main reasons for this is that Wordtracker combines keywords searches from a variety of different search engines including: Google, Yahoo, Bing, Dog Pile and others. Consequently the Wordtracker findings have different results than some of the other keyword tools that only access the Google Keyword Tool results. It is not inexpensive at $69 month or annually for $379.
The Wordtracker interface is not the flashiest, but still quite functional. It just a top notch keyword tool. The entire system does offer other features, like the Link Builder and Strategizer, but these are separate packages that cost more. These additional features can be combined when you need added functionality. The features that really sets this service apart from the others is the way it displays keyword and keyword phrase search volume in one column and then its related competition in the column next to it. As an example, if you are trying to optimize a web page to target the keyword "affiliate marketing" you can immediately see that this term has way too much competition and you're chances of achieving high page ranking will be extremely difficult.
Wordtracker has a function key called the keyword effectiveness index (KEI) and when you hit that key, all of the keyword phrases and long-tail keyword phrase with little or no competition will be highlighted. This function will literally show you common search terms that people type in to search engines, but few website owners are aware of and, as a result, aren't optimizing their website or pages for. It's really a pretty awesome feature. Using the example above, this KEI function will literally help you identify keyword phrases with the term "affiliate marketing" included, but where there is little or no competition. So if you optimize your website using these more obscure, but not uncommon keyword phrases, then your chances of being on page one of Google are much easier.
The folks at Fathom SEO have a very good product and they combine it with a continuing series of online tutorials and tele-seminars to assist you in SEO. Additional training materials include case studies and a keyword guide. All of these tutorials walk you through the entire process of finding the phrases with the greatest potential for your website.
As I mentioned earlier, Wordtracker has monthly and annual subscriptions that can be more expensive compared to its competitors, but their search result are also quite unique. It is a web based application so is compatible with both Windows and Mac operating systems. They offer a free 7 day trial membership so you can preview their system to see for yourself.
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