World cup scores

World cup scores

World cup scores

This year, people are also watching the World Cup online and on mobile phones, potentially adding to the overall audience. Univision said that 283,000 unique video playersused in Web browsers to watch videotuned in to live streams of Friday's games on Univision's Web site, where they are available free with ads. ESPN said its ESPN3.com service, which streams games live to subscribers, had delivered 61 million minutes of World Cup content since Thursday. That`s a score!

The viewing data provide only a limited snapshot of the World Cup's U.S. popularity, however, because they don't take into account people who watch on TVs at work or in other public places, such as bars. Because the games often air during the dayinstead of in the evening like marquee U.S.-based events, that can be a significant slice of viewers.

Since 1994, the most-watched World Cup game on ABC was 1999's Women's World Cup final, played at the Rose Bowl in Pasadena, Calif., according to ESPN. That game, in which the U.S. beat China on penalty kicks, was watched on ABC by 18 million people.

Viewing in the opening days was also likely boosted from 2006 in part because of the tournament schedule, which had two North American teams playing in the first two days. In 2006, Mexico didn't play its first game until the first Sunday, and the U.S. didn't play until Monday. Sunday's viewing numbers aren't expected to be available until Monday afternoon. I wish that was really something. But it is.

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