Worth Mentioning Elements Of Brochure Design

Technology has effectively changed the marketing landscape today

. It is no longer enough that you maintain a voluminous customer base. There is a need to tap on their interest to satisfy their needs, wants and desires that is not offensive to them. One surefire way of doing this is through presentable, well-designed product and/or service brochure. The brochure itself is instrumental in winning more potential customers and keeping the existing ones. Needless to say, the brochure should contain elements that can entice the viewer to do business with you.

Here are some of the elements that are worth mentioning to include in your brochure design.

1) Logo Logos are graphical representation of your company. It should be the very first element that the reader shall notice. A remarkable logo is important since logos can stimulate recall.

2) Powerful headline Headline refers to your firms selling mantra. Headlines can be text or the combination of text and picture. Make sure the headline sums up benefit of doing business with you. This is the reason why it is sometimes called a benefit headline.

3) Call to action Call to actions are words that urge the reader to act on what they have read. While you have to provide sufficient information early on, you also have to tap on the curiosity of that reader for him or her to make an action.

4) Testimonial Testimonials are formal statements attesting the quality of a product. For instance, a testimonial sums up the experiences regarding using the product. As such, it compels other customers to try out the product.

5) Center spread Center spread refers to the two opposing pages. This is where text, photos and illustrations should be strategically placed. Center spread highlights the benefits of using the products hence this should be pleasing to the eye and inviting.

6) Photographs Images to be incorporated on your brochure. The images should be of high quality. The clich that a picture paints a thousand words still holds true today. As much as possible, choose a photo that will truly reflect your unique selling proposition.

7) Box Box may contain anything for as long as the content is in-synched with the overall theme of the brochure. The most commonly boxed contents are testimonials or FAQs. Box or boxes in brochure add impact.

8) White space White space is important in the readability of the brochure. While this may not apply to all brochure designs, the strategic use of space can balance the entire page. You need not fill all the spaces. This is more so since this can only crowd your brochure and thus make it difficult to read. Also, when a brochure looks too crowded or too busy, the images will definitely loose impact.

These are some of the noteworthy elements of a brochure design. However, you have to decide which will work best for your business. You may hire a marketing professional to review your brochure if you are not sure which elements should be incorporated into the brochure.

by: Dheeraj Prakash

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