Write Perfect Emails For Great Email Marketing Results

Writing emails can be easy but writing an effective email takes a little more practice.

Here are some proven tips to help you instantly improve the effectiveness of your email marketing efforts before you click that magic send button.

The very first part of the email to consider is of course the subject line which is essentially the headline for all accounts and purpose.

You must make your subject line enticing and above all related to your email contents. You should never use a false subject line to encourage an open only for the reader to discover the contents are not related, this is a sure way to receive complaints.

You do not wish to annoy or upset your subscribers obviously as you are trying to grow a good strong relationship with them which leads me into the email content.

The email content should be short and straight to the point, no one wants to read 5 pages of text in an email.

You also want to keep your reader engaged so right to them in person, be courteous, friendly and honest at all times.

If you can image that you are writing your email to a friend or family member this will help give you email that personal touch that receives a much higher response.

Also be sure to also tell your reader what they should do next by using a strong call to action for example, visit this page, watch this video, download this report etc.

Never use too many calls to action or the reader will be confused and end up doing nothing, one is more than enough.

Once you have crafted your perfect emails there are a few things you must do before you click that magic send button, first you must proof read it.

Look for grammatical errors or spelling mistakes.

Check all links included in the email are correct and do not lead to a dead page.

And finally be sure to have your contact information displayed clearly within the email, should a reader or subscriber wish to contact you.

Now that you know how to get your emails opened, how to format and construct your email properly plus check for errors you can safely click that send button and reap the benefits of effective email marketing.

by: Alex Neill

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