Writing Articles For Promotion

Writing articles may have never crossed your mind as a marketing idea

, but it's the technique behind every successful site online. From a search engine standpoint, the best websites provide users with something of value. They should be directed to a page that has content they want to read and/or products they want to buy. So how does the search engine bot find these sites, you ask? That's the million dollar question, of course, guarded fiercely by computer scientists at Google, Yahoo and Bing. However, what we do know is that the top performing websites all have something in common; content article marketing.

"Content is King." This has become the maxim for website marketing in the new millennium. So far as we can tell, the best way to a search engine's heart is through writing articles that have been optimized with keywords. There are many facets to pulling off a successful article advertising campaign, of course. You need to find a writer, keywords, article publishing sites and affiliates to partner up with. It's no surprise, then, that many business professionals choose an established web marketing company to help them connect the dots.

First, we'll talk about how the writing of articles can help your business. Ultimately, you want published articles to bring potential buyers to your site. The only way visitors can find your site (unless they're specifically searching your name) is by typing a term into the search engine and checking the links on the first page of results. Statistics show if you're not in the top results, you can forget about people ever finding you. A group of people called Search Engine Optimization experts spend their days analyzing what sort of terms people are typing into the search engines. They can even run diagnostic tests on your page that tell them where people are coming from to reach your site, what search terms delivered traffic, what search terms delivered sales, how long people stayed on your site, what pages sent people fleeing and where people went next. This research can greatly help your overall internet marketing campaigns.

Before you hire a professional copywriter who specializes in writing articles, you'll need to meet with an SEO expert and determine what keywords are most valuable for your industry. In the past, just one or two general words related to your business or service would suffice. Today, longer phrases are preferable, as are location-sensitive terms. In the olden days, you might have run a search and landed on a page that was fraught with spelling errors, full of nonsensical keyword repetitions or a page that just contained link after link. Today, the search algorithms are much more complex and an article marketing expert will tell you that it takes well-written copy with a certain keyword density to really attract search engine attention.

Writing articles is a great chance for you to appeal to consumers and let them know about your products or services, your quality, your quantity, your prices, your promotions and your customer service. Just as newspaper articles alert Americans about newsworthy tidbits, so can your promotional articles or press releases. A promotional article will not only give readers valuable information to help them learn and make wise purchasing decisions, but it will also direct readers to your homepage, where they can then act and buy something if they so desire. Most of the time, it's a need for information that delays purchasing decisions and marketers find that articles and vivid descriptions alleviate some of this buyer discomfort, making them more likely to buy.

As far as marketing dollars go, you can get a lot of bang for your buck with online article marketing. Some people start by writing articles themselves, while others hire established copywriters to do the trick. The benefit of working with a professional is that you'll be sure people will be impressed by your writing caliber and will read through the entire article. You'll do a better job establishing credibility, calling the reader to buy and urging the reader to visit your page. The going-rate of a professional copywriter can range from $10/hour - $100/hour. Some writers may charge by the project or by the article. You may also choose to bundle your services with a writer/search engine optimization expert combo. Whatever you decide, give it about six months and you will see dramatic results.

by: Andrew. Z. Wilson

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