Writing content for social media platforms

Writing content for social media platforms

Writing content for social media platforms

It seems easy enough to provide fans and followers with interesting, relevant and informative content, right? Wrong. Nathaniel Hawthorne once said: "Easy reading is damn hard writing." Content creation, social networking, blogging, content syndication the list goes on. Gives you a headache, doesn't it? It doesn't have to. Here are a few things you can do in order to provide your fans and follows with value-added content.

1. Firstly, avoid common social media mistakes and know how to use social media effectively.

2. Understand what online content is. It can be less formal and more visual, daring and funny.

3. Have content strategies for using social media channels and make use of consultants (if needed) to help you implement your strategy.

4. Provide your followers and friends with useful and engaging information on a regular basis. Focus on new content created especially for your audience instead of repackaging existing content.

5. This leads to: Know your audience and write content they will find useful and important.

6. Keep it short, simple and as entertaining as possible.

7. Stop writing boring blog posts. Visit Sociatic.com for inspiration when you hit a dry spell.

8. Make sure the first paragraph is interesting and attention-grabbing.

9. Ensure that content is easy to read (shorts sentences and paragraphs) and refrain from using fancy features that will slow your content's loading speed down.

10. Try to use at least 3 of the 5 senses (touch, smell, taste, sight and hearing) to allow for variety in your content.

11. Use keywords whenever possible. Keywords are key!

12. Proofread content. Spelling and grammar mistakes make your business seem unprofessional and take away its credibility.

13. Last but not least, remember to promote and advertise your content. Who will read it when no-one knows about it?

The above mentioned are just a few of the many important steps to writing good content that will keep readers coming back and possibly transform prospects into future clients or customers. If you need help with the creating of your social media strategy or content strategy, contact the Twenty3Media team we can help!

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