Wuhan local clothing brand to use "brain" to open up markets
Wuhan local clothing brand to use "brain" to open up markets
LV bag, in fact, cost only 200 dollars, but why can sell 30 000? Chinese school clothing, why has not sold price? Hard to Wuhan garment industry into action. Right now, Red, Blue Xiang local clothing brands such as Wuhan, have started to use "brain" development, or to product development, sales base moved to Shanghai, Guangzhou, or simply in different places, "to form a" high-end brand, for their own paste international labels.
Wuhan Garment initiative "Uncap"
"Our brand registered in Hong Kong, so now is the brand, not the Wuhan brand." Yan Haitao, director of home sales were typical, then point out the current surge of Chinese apparel to send a trend?? "Uncap" action.
And with similar also: cat people into a "Brand Hong Kong", Giovanni directly change the "nationality" is now the Italian brand. "Chinese school clothing," refused to put the brand into a lot of "hat."
Even the Wuhan Han school clothing Chamber of Commerce, also last year, quietly to himself, "Chinese School" words removed.
There are a number of Chinese clothing brand products Although there is no "Uncap," but also began to expand in other places, the introduction of new high-end apparel brand.
In the Red clothing was informed that currently, the company has been launched in Shanghai a "foreign brand" haute couture, and a good response in the national market.
Figures show that the first half of this year, more than 1,600 garment manufacturers, Wuhan, sales revenue reached 12 billion, an increase of 10%. However, it is noteworthy that this is more than 1,600 apparel manufacturing companies, but few stop calling themselves "Chinese school clothing" in the.
The industry believes that "some of the brand well, hang up foreign names, not old wine in new bottle, posing, but the trend of integration in active and international."
R & D Sales, "Southeastern"
"We want to make international fashion, so be sure to push east of the core sector." Lan Xiang, president of Ping Aiying said clothing, coastal areas, are fashion forward, wide channels of information, and the distance between the high-end consumers are more recent.
Lan Xiang, the current fashion is the new design in Shanghai, the Wuhan production, while Wuhan Garment R & D and marketing base, "Southeastern" has become a common phenomenon.
Name Code housing estates in Hong Kong and South Korea on the establishment of our R & D institutions, and international standards to former and the latter is the trend of convergence of Asia.
"Dutch sector initiatives to find us, we are working together to develop a fiber underwear." Yesterday, love, general manager of Emperor Li Garments Co., Ltd. told the author, although they insist on doing "Chinese school clothing," but has long been an International Research kind of an irreversible trend.
It is reported that "cat" and the R & D and marketing center all moved to Shanghai; "Wo", "co-Wing," respectively in Shanghai, Guangzhou, the design studio.
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