X Factor Employ Outdoor Electronic signage To Draw Contestants

Outside digital advertising is at this time being utilized by the world popular X

Factor TV show to bring talent and tell them how to get to auditions.

Their technology is a lorry that has a mammoth video wall on an hydraulic ram that raises the enormous display up in to the air - why? I hear you ask.

Well there is nothing worse than travelling to a vacation spot having an arrival time in mind and running late, trying to get in the true lane at the roundabouts and not knowing how far you are away from the end spot- you can use a SATNAV system

but how many times have I got to a sporting occasion end spot only to be directed to the goods inwards entrance which is routinely at the rear of the sports ground and does not let the fans to enter!

Well the locations are mostly well known and typically just off a major highway network, for instance when they had their auditions at Old Trafford, the dwelling of Man United Football Club, they had on the last exit heading to Salford the lorry with the TV show logo and directions on the next tv refreshing people of how to get their.

Outside dynamic advertising is becoming more commonly used from in hair salons who are utilizing digital posters to in the open air in train stations where all customers are a target for sales messages, an out-of-doors Outdoor lcd cabinet are being rolled out.

The UK is still a way behind Australia in tangible dynamic signage installations, but the UK market is definitely making the right moves to raising their presence in the outside and indoor dynamic advertising arena.

The same video walls are being used by Banks and Churches to showcase their services and goods to inhabitants in particular areas and by targeting them directly they have a larger lift in inhabitants taking up their offer.

The static walls (with out the lorry attached) have been installed at large corporate head quarters so you know you have arrived when you get their and on the entrances to Colleges.

X Factor Employ Outdoor Electronic signage To Draw Contestants

By: Graham Gallagher

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