Xbox Kinect - Where Did It Go?

Xbox Kinect - Where Did It Go?

Xbox Kinect - Where Did It Go?

The world continues to anticipate for the Xbox Kinect

to be re-released. What once filled the airwaves were commercials and celeb reviews of this cutting-edge console have now been replaced with nasty criticism towards Microsoft for running out so rapidly. Some feel this is just a disreputable retailing ploy to try and boost the hype of the console. Others seem to be more empathetic of the difficulty involved in releasing a brand new piece of hardware in large quantities.

Instead of reaching a decision right away let's take a look at both scenarios. If you have been following this shortage at all you would know that both sides have authorized arguments.

To start with we will take a look at the disreputable retailing approach.

In order to conceive why an establishment would do this we need to look at the past. We won't have to look to far though because this almost certainly happens every Christmas. The one that stands out in my mind the most would be the tickle me elmo doll from a few years ago. This figure was just as much in your face as the Xbox Kinect

is right now. People had to gain this for their kids for Christmas. It was chaos at all the stores and just like the kinect the tickle me elmo doll seemed to be in lacking reservoir. Then, just when most human beings had given up, an abundant amount of tickle me elmos seemed to magically appear back on the stores shelves. The establishment that created the game acted like heroes. As if they had just guarded America from itself. When In reality they had this inventory all along.

The other side of this argument is that this takes a lot to produce this technology rapidly. We're not speaking about a few hundred thousand units. We're talking about 5 million in projected sales by the end of the year. This is no easy mountain to have to scale. This takes very meticulous planning and execution on Microsoft's part. You also have to be assured in your numbers and projections. What if you calculate for 5 million and only merchandise 2 million. That's a huge delinquency on someone's part and that's also costing the company millions to store those consoles that they cannot transport. This is where the trick becomes very frustrating. Do you create all 5 million in outlining of this launch or do you create about half and see how they merchandise first? Then, if sales are going in the right route you arrange the other half be created and commissioned.

It doesn't without a doubt matter how you look at this. What it comes down to is Microsoft wasn't prepared for this launch at all. If it's a flimsy marketing tactic than they failed because its only making them look bad and hurting the consumers. If it's a simple error on their part, and they didn't assemble enough to begin with, then they shouldn't have projected to sell 5 million by the end of the year.

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