Yongle Home Appliance Flagship Store In Wuxi Signed 20,000 Square Meters - Wing-lok, Home Appliance

March 10 afternoon, Yongle Appliance Group, vice president and branch manager of

Jiangsu Liu Hui to a 12.5 million yuan of bank draft, the real estate business to the Chong'an Hanheng Chang, general manager of the hands of the liberation of the West rented Wuxi 1 Lincoln Road, the original 5-year commercial rights to use, create far the highest price of commercial real estate in Wuxi. According to Manager Liu introduced here will open a third store in Wuxi, Paradise, and will be 20,000 m2 flagship store.

1996 year, was established in Shanghai Yongle Home Appliances Co., Ltd., in just eight years, been expanding its sales have risen steadily, growth in profits jumped 500 Chinese enterprises in top ten name. From one appliance to do with annual sales of one million wholesale small business, with annual sales of 15.8 billion into, store up to 108 strong national home appliance chain, one of the three very large companies. House in Shanghai, Yongle has occupied 60% market share in home appliances, has an absolute advantage, and other home appliances chain catch up.

Into Jiangsu at the end of 2000 after the home appliance chain store after another Wing-lok, an extension to the strategic layout of Wuxi, Suzhou, Changzhou, Yixing, Taixing, Sea Gate, the Jiangyin, Xuzhou, Lianyungang City, Jiangsu Province, home appliances and quickly occupied the market . This year in February, but is swift and mine ears do not cover the situation, the first to state site in Nanjing, the United States one step floor, squeeze Xinjiekou prime business district, destroy Suning, star of the nest, so that the star had to change plans, exit market in Nanjing, Zhejiang target steering. But it is understood, also in Zhejiang Yongle opened 18 stores, the strength is good and more difficult for the five-star day.

Just completed in Nanjing after a pretty tough fight, Yongle launched in Wuxi, a generous, Lincoln signed the commercial, very convenient location close to 5 business circle love, shopping, entertainment, leisure, catering for a should taste the buildings fully equipped, fully functional, with underground parking, 2, 5 Road, 33 Road, 55 Road, 68 Road, 83 Road, 204 Road, 310 Road, etc. more than ten bus lines to reach, and is a bus transit more concentrated area, high traffic, popular strong. And in 2001, opened 2002, South stores and Yin Chun shop to form three-legged trend Qi Li, Xicheng occupy the entire market. According to general manager, said Liu, Wing-lok, 2005, in Jiangsu market sales of 50 billion won, the total number of stores will reach 30 or more.

The Paradise of the shock wave is not empty talk, rhetoric, but there are long-term plan and the deep strength. Wing-lok, and Morgan Stanley have agreed, Morgan Stanley will be 50 million U.S. dollars were 20% stake in Paradise, a Paradise third-largest shareholder, and to help Wing-lok, listed in Hong Kong before the end of the year. Global resources of the world's top investment bank Morgan Stanley to enter Paradise, the Paradise of the capital of the target has a huge boost. Paradise to its powerful platform for expansion and capital strength to carry out the necessary appliances and circulation integration, upgrade appliances concentration of circulation, and enhance the competitiveness of Paradise home appliance chain. By then, there is a pioneer in low-cost, expert services, "said Wing-lok," Orange Storm "will sweep the home appliance market of Jiangsu.

It is reported that recent days, Paradise is vigorously recruiting the absorption of various talents, grow bigger. Also popular were the introduction of the well-known home appliance brands to discuss matters of admission.

by:gaga

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