YouTube and You - What the Hell is YTO?

YouTube and You - What the Hell is YTO?

YouTube and You - What the Hell is YTO?

All right, you created a YouTube channel, slapped up a few videos and then the number of views coincidently total the number of individuals in your family minus (of course) the newborn and toddlers. What can the trouble be?

Well, nothing could be wrong with the videos, in reality they could be absolutely splendid. The solution could be basically, you haven't done any "YTO" (I just made that up :-) That stands for "YouTube Optimization". You have heard of SEO; "Search Engine Optimization", well, YouTube is the third-largest search engine on the Internet. Therefore we have to optimize everything we do in regards to our videos.

In 2006 when I first joined YouTube, I did not know what a keyword was. If you're uncertain of what a keyword is, perform a Google search and become familiar with them. Anyway, I named my channel "MrKimB". With a first name like Kim, I wanted people to get that I was male. My last name begins with "B" hence "MrKimB" and that was all I cared about back then.

I didn't imagine that YouTube would ever be used in internet marketing, it was just a fun place to watch videos and post videos.

So, let us get back to YTO. Today, everything is different. When people need to know how to do anything, what a product does or looks like, many will go to YouTube and hunt for the item or service. If you sell what they are searching for and have a channel name similar to "MrKimB" they are not going to find you. Who the hell is going to be hunting for "MrKimB"? Not even my mother!

So, even the name of your channel must be YTO'd to the niche you're involved in. Okay, let us say your niche is "Online Video Marketing", that is a great longtail keyword, however it's taken. What do you do? If you are in the United States you could include USA. Clearly if you are in England you can include UK.

Now here is a little more food for thought: when search engines spiders do their thing, they also pick up on "user names". In the instance above you might pick a username like "Video Marketer USA" At all times be thinking SEO/YTO ... also this includes the title of each video, the description, and keywords. I'm probably leaving something out here but you catch the idea, right!?

Amazingly, YouTube's technology will even pick up on the relevant words within your video. I find that unbelievable although I guess if people can opperate a computer via voice recognition software, then YouTube could certainly make use of similar technology.

Bottom line...A not much planning goes a long way. Optimize the name of your YouTube channel, your username, the title of each of your videos and all relevant information to your niche within the video itself...before you even make the video. Agreed, it is a little additional work but when it is done right you'll blow the doors off this YouTube thing.

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