Your Media Strategy Really Does Make All The Difference!
The one thing that you really need to make sure that you are doing right if you are
doing things yourself is to make sure that your media strategy ( mediestrategi ) is going to be the best possible strategy for your needs. If you are going to hire a media agency to keep track of your advertising needs and design your advertising campaigns you need to know that the media agency have the know-how and experience to put together advertising campaigns that are eye-popping and will catch everyones attention easily. Having a memorable advertising campaign and/or slogan sometimes makes all the difference!
If you are hiring an advertising agency to handle your media needs you need to make very certain that they are fully aware of the rules and guidelines of the FCCs Media Bureau and are going to follow them. You might want to educate yourself about this particular part of this topic as well so that you know whats what as far as what is acceptable and what is not acceptable in advertising. You might think that having a good media strategy is something to laugh at or simply does not apply; yet if you have no clues about what works and what doesnt you will soon be left in the dust!
When it comes to formulating a good media strategy you will need to consider which of the many types of media available will suit your needs. You could go for print ads in the newspapers and magazines. You could also choose to advertise solely on the Internet and by writing small articles and blog posts to draw peoples attention to your offering, off course you will need to follow all FCCs Media Bureau regulations.
You could choose to use the many social media sites such as Facebook, Twitter, MySpace and LinkedIn to get your message across to people faster than any printed ad ever could. You might also choose to go with radio ads to get peoples attention and/or television ads as well. However you choose to get your message out to the public and to your customers is totally up to you, so you really need to choose wisely and make use of the awesome power of the media for all it is worth.