Your Search Ends Here

Local search allows people to find information

, products and services from local businesses. A local search produces an organized catalog of local business listings. A user can browse by category or location to get their desired results.

History

Traditionally people used newspapers, TVs, and radios to advertise their products and services. Local search is "old wine in a new bottle". Today, consumers use search engines to find information about different local products and services. Marketing programs are moving from offline mediums to online mediums, such as Google Local. Companies use this demand generation technique to attract more people to their business.

However, this does not imply that a search is only to find local products. It is also used to find information about people, places, and things. The user can choose from the websites returned by the search engine to learn more about the information they're interested in learning more about.

How Does Local Search Work

An advertiser can get his or her business listed online by using an online marketing service that specializes in getting businesses to appear in the local search results in the search engines. Businesses may also choose to pay per click, and select keywords they'd like to appear for when searched. The downside of this form of advertising is that it can become costly very quickly.

Advantages of Local Search

When looking at a business listing, a user can

* Read reviews

* View photos

* Find useful information, such as hours of operation

* Look at coupons

* Go to web references

A local search gives a searcher the ability to do all the above and more. The searcher can find basic and detailed information about the company. The person can find directions to the business. They will be able to locate accommodation, health spas, beauty parlors, medical and professional services, and many other types of businesses.

If the searcher uses keywords intelligently and enters a set of words that matches what they need exactly, they'll be more likely to find exactly the type of business they need.

In fact, using keywords is so easy these days that when you type something into the search box, you get various options related search queries in a drop-down list. When you do a search, all results are automatically sorted with the most likely matches to your search term showing up at the top of the search results.

So, go make a local search to find what you need in your city.

by: Pauline Macias

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