Youtube Marketing - Does It Work?... The Truth Behind It

Weve seen just about everything on YouTube- videos about how to make things yourself

, videos on how to make you better, videos on products and many more. Chances are whatever you are looking for, it is on YouTube. In fact, even businesses looking for a way to boost their trade have hitched onto the bandwagon.

Today, we see more and more people advertising their businesses on the biggest video social network around. What many of us would like to know is: YouTube marketing - does it work?

The short answer to this question is- Yes it does work. Of course, you cant just believe that without understanding how the ball rolls, so lets take a look at how it works. YouTube is a one of the many social networks that hundreds of thousands of people use each day. Aside from being able to watch videos on it, they can also share these video links on other social networks. In other words it reaches out to a mass audience which can build up on its own. By simply advertising products through videos you can, let people from all walks of life all over the world, know about your service or products. The best part of it all is that, its free. Once its on the database just about anybody will have access to it, and they can learn about what you have to offer.

Of course another point to consider with making YouTube work as a marketing tool is building the awareness of people. No matter how good your video advertisement is, if no one knows about it, then its a lost cause. What people need to remember is that they dont just want to upload a video, but they want people to watch it. This is what defines the fine line between all those videos that made people celebrities overnight, and all those other videos that just sit there in the data base. So while the answer to the question YouTube marketing - does it work? Is yes, we need to keep in mind that there has to be some effort to make it work.

Building the awareness of people about the video can be done in many different ways. Posting links can be a good way to help people become curious about it. Reviews about the video and articles relating to it are also of great use. Even posting it on other social networks and web 2.0s can get it great exposure. Status messages, feeds and tweets can all help build up the hype and excitement. You can easily direct users to the video through these different marketing strategies. The good part is that once you can get people to find out the video then the marketing will pretty much do itself.

In the end we can safely say that there is no other answer to this questionYouTube marketing - does it work? but a definite yes. With the right video and the right marketing strategies for your video you will surely be getting more business.

by: Michael Young

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