Zain Market Research Report

In March 2010, Zain sold its operations in 15 African countries

, marking a complete turnaround from its 3x3x3 strategy (initiated in 2002), which aimed at establishing Zain as a global telecoms leader. The sell-off was triggered by the desire of leading shareholders to generate cash, and realize a good return on their African investment. Zain has therefore returned its focus to more affluent markets in the Middle East. However, executing the strategy will be challenging, considering the growing level of competition in some of its core markets and the high penetration level of mobile services. Additionally, the departure of CEO Saad Al Barrak, who was responsible for rapid expansion into Africa, could disrupt operations over the short term.

Zain aims to maintain its technological leadership in the region, and continues to invest in upgrading its network to next-generation technologies such as LTE and HSPA+. A next-generation network will help Zain to expand its addressable market to Internet access, one of the fastest growing services in the region. Zain is also focusing on value-added services (VASs) as a strategy to extract higher revenues from existing customers and counter challenges associated with the growing level of competition.

Zain has an aggressive marketing strategy which was instrumental in it quickly establishing its African operation. Following the sell-off of its African assets, Zain has further increased its spending on marketing and branding initiatives in order to maintain and strengthen its position in the Middle East.

Table Of Contents :

Executive summary

In a nutshell

Ovum view

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

Competitive environment

Overview

Strategy analysis

Strategic objectives

Off-loading African assets

Maintaining market leadership

Focus on wireless data offerings

Technology leadership focus

Value-added services for stabilizing ARPU

Operational analysis

Future outlook

Organizational information

Structure

Financial summary

Group analysis

Segment analysis

List of Tables

Table 1: Competitive standing of Zain

Table 2: Zain subscriber growth 2008-2009

Table 3: Zain key financial indicators

Table 4: Zain segment analysis

List of Figures

Figure 1: Zain's new organizational structure

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Zain Market Research Report

By: Visionshopsters

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