Zhejiang, The Absence Of Most Enterprises, "home Appliances To The Countryside," The First

From the Ministry of Finance,

From the Ministry of Finance,

Business

Department of Joint Announcement "

Home Appliances

Countryside "

Tender

Documents, to participate in the tender announcement household electrical appliance enterprises only 10 days only, and many household appliances enterprises were too ready to bid, even without the knowledge of the bidding deadline passed

Days, Zhejiang Ogilvy Ke

Electrical

Deputy General Manager of the Legislative Branch has been applied to his 100 colleagues to send a written proposal of Zhejiang. "Accounted for 40% of China's total production capacity of more than Zhejiang

Refrigerator

Enterprises, as many as 99% of the missed 'appliances to the countryside' first bus ", January 8, Shi Li-ke some anger on the phone told reporters," We even without the knowledge of the bidding deadline passed. "

2007 12 22, the Ministry of Finance, Department of Commerce officially announced the "home appliances to the countryside"

Project

Tender results, a total of 15 197 enterprises producing 21 types of products and successful distribution companies. The industry believes that this policy is equal to the production companies and distribution companies set up barriers to entry, policy preferences, will accelerate the concentration of rural household appliance market, brand and distribution channels of the concentration, the threshold into the future of rural enterprises in the consumer electronics market, the brand concentration will accelerate the upgrade, significant production orders will benefit the industry leader in the sustainable development of the strong Always the Winner, and no-name home appliances are very likely to have been shuffling and out.

Shi Li Section excitedly told reporters: "We have long studied the characteristics of rural markets and farmers

Consumption

Demand, as is the main attack 34 markets, we have long fashioned features consistent with the rural market for rural consumption of 'township machine', but after years of effort has established the best sales

Network

And

Service

System. Ogilvy & Mather Ke refrigerator only county-level market in the country with more than 2,000 on the sales and service network. "

"Appliances to the countryside" project won the bid results, the first successful production companies and distribution companies are well-known companies. Trial because the state will purchase household appliances subsidies to farmers, subsidies as high as the purchase price of home appliances 13%, which is committed to the rural market for many years a well-known home appliance enterprises is a big positive.

Zhejiang refrigerator production capacity accounted for 40% of the country, its market coverage to 60% of the rural market, but in addition to star refrigerators, other Zhejiang enterprises have not yet "home appliances to the countryside," the first train. Shi Li Division that the share of production enterprises of Zhejiang refrigerator and huge rural market share, but missed most of the enterprises of Zhejiang refrigerator bidding and enjoy the relevant policies, because from the Ministry of Finance, the Ministry of Commerce jointly announced "home appliances to the countryside" tender documents, to participate in the tender announced appliance business just only 10 days, and many household appliances enterprises were too ready to bid, even without the knowledge of the bidding deadline passed.

Ningbo Wanbao angel, the Far East, Wellcome, Gold Coast and other enterprises are also deeply feel the same.

Legislative Branch

Shi said, the rural market development should attract more enterprises to participate in, and called Zhejiang refrigerator companies adhere to the rural market, consumers need quality affordable road, "Zhejiang brand refrigerator than they (Editor's note: refers to successful product) and then with 200 yuan / unit over. "

Ogilvy & Mather Ke

even started using its deep plowing in the early advantage of the rural market playing a battle. According to reports, the new year, O & M Ko in "bringing home appliances" pilot project in three provinces on a targeted marketing strategy adjustment, increased promotions and gifts efforts, and to use its cost advantage pull Japan the difference between winning products.

Wen Jian Shen

appliances observers said the government led the "home appliances to the countryside" is a good thing. At least from the policy level on many domestic appliances business in previous years, the rural market development and support affirmative actions, and future development direction of the market, some enterprises to give a positive guidance and encouragement.

But many enterprises, expanding the rural market roads is not confined to government investment projects trick. First, the government tenders still in scope and content were thin, and can not truly reflect and represent the needs of consumers in rural markets and love.

Second, the rural market a variety of sales channels, government tender is just one face of the operation of the market means the list of nominated government tendering enterprises can realize the target is difficult to define.

Furthermore, for many enterprises, expanding the rural market is only one direction, is not applicable to all enterprises. Many high-end positioning in the consumer electronics business, its market audience also focused on the main 12 cities, its economic benefits into the rural market does not exist. Similarly, some located in

Public

Consumer group of companies, can not fall into the "Government tenders" small circle in the narrow, making the rural market to expand sales channels and improve the occasion, it should also planning product quality, brand, service and other competitive advantages of the building, thereby creating "competitive prices" image, to achieve long-term development.

by:gaga

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