An effective slogan summarizes the ad and provides a memory peg on which the name of the product is hung. So, for example, we associate "Pizza" spoken by a cartoon Caesar with Little Caesar Pizza; "Sometimes you feel like a nut, sometimes you don't" with Almond Joy and Mounds candy bars; and "Get a little taste of French culture" with the yogurt Yoplait. And if someone says, "When you care enough to send the very best," we think "Hallmark cards,"...more
Today, in the corporate world every businessman needs growth for their company. And every businessman knows very well that companys growth depends to the customers. Now advertising is the most effective way to popular your company and through advertising you can provide the info about your company, companys products and the services. For advertising there are various companies are available for you, these websites has a broad range of categories...more
Stereotypes are simplified, inaccurate conceptions or images that have become standardized and are widely held. A stereotype can idealize or demean the group it types. If a depiction of a group reflects reality, we do not consider that depiction a stereotype.Stereotypes make it possible for us to form generalizations about a person or advertised character without requiring a great deal of information or evidence. The less time we have to process information, the more likely we are to rely on stereotypes in drawing conclusions. The less time television producers have to communicate a message, the more likely they are to rely on stereotypes.For example, in a 30-second commercial, a writer cannot create three-dimensional characters but must instead deal in the shorthand of stereotypes. The Harried House-wife, the Bumbling Husband in the Kitchen, the Archetypal Clearance MBT Shoes Grandmother, and the Nosy Neighbor are stock characters in commercials whose type we recognize immediately. Consequently, the writer can introduce a limited number of cues about them in a few seconds and proceed to deliver the message through them because we fill in the appropriate characteristics for this...more
An ad can also solicit the attention of the intended audience by re-creating the lifestyle that the audience member either has or desires. Why do ads for beer show groups of people rather than individuals? Why are men rather than women shown in most beer ads? In what sorts of environments are the people in beer ads shown? How are the people in ads...more
Local advertising has started gaining its popularity because more and more people these days are searching online to find a product or service that is within their area. Because of this trend, search engines are now focusing on local search results. In fact, there are now plenty of searching tools that research results focused only to local...more
(1888PressRelease) Veteran Screenwriter Tony Sommo Crafting Parts for Brands as Characters.Fast drivers, cool cars, beautiful women and loads of prominent sponsors are integral to the appeal of NASCAR. That's why, to maintain authenticity, V1 Entertainment Films is auditioning advertiser/sponsors to star in its new NASCAR-themed television series, "The Ride." Acclaimed film and television actor/director Giancarlo Esposito of AMC's "Breaking Bad" has agreed to direct the project, which is being targeted as a Spring 2011 network replacement series. Veteran WGA screenwriter Tony Sommo has been tapped to write the script."The Ride" is a character-driven story about the exploits of a tight-knit group of drivers from different worlds set in the Lake Norman area of North Carolina, north of Charlotte, often called Race City USA. "There's no other sport like NASCAR, where the advertisers become so entrenched in the action and have such dynamic behind-the-scenes roles," noted Aspen Hughes, CEO of V1 Entertainment Films. "The advertising sponsors are important characters in the storyline of 'The Ride', so we've got to get it right." Hughes is reaching out to brand managers and marketing...more
Outrageous Advertising That's Outrageously Successful Book Review Darin Spindlers review of Bill Glazer's outrageously successful book. It's called Outrageous Advertising That's Outrageously Successful. This is a bestseller on, I believe, Amazon and...more
Ashmax marketing and trainingThis is your special invitation to get more information about Ashmax co-op driven marketing campaigns promoting online and offline. Contact me for further details and find out what we have to offer to help you build your...more
To foster the sale of the goods and products of a company, it becomes essential that the people should be made aware of them first. Marketing is the most important function to be performed by the personnel so that their companys products and services...more
PPC advertising or the concept of pay per click is basically based on an online advertising model and is used on websites. These are such websites where hosts get paid once the advertisement gets clicked by the web visitors. With the increased...more
The Worldwide Advertising Material Distribution Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates...more
Online advertising is used for promoting the business of an organization and tapping the potential of the Internet medium to the maximum. A banner is created in order to introduce and market the brand image of a corporation. You can draw maximum...more