Historically, pay per click or PPC advertisers have been largely limited to search engine traffic and their respective content advertising networks. While Facebook has been around for a number of years now, it has been quietly growing as an alternative to search engine advertising.With search engine advertising, ads are targeted to viewers based on keyword searches. The result is a targeted response to the specific keywords that an...more
Most people have tried to get their site listed on a search engine and paid a lot of money, yet weren't that successful. In any PPC marketing campaign, this is a quite regular situation. But then again, to get published on search engines, and to have your website positioned higher, you can do something about it.One way to avoid the frustrations of PPC advertising is to go with a pay per click program. Such programs are available at several search...more
An illuminated advertisement type display comprising an open front housing that is closed by a transparent panel of plastic or the like which has a display printed thereon simulating a neon sign. Within the housing, there is a fluorescent light bulb that provides illumination for the printed display. The printing is by "transparent" pigment that may have incorporated therein translucent substances in small amounts, but sufficient to occlude the vision of the fluorescent light bulb to a viewer of the display. Surrounding the printed display is a coating of opaque material, so that the areas surrounding the printed matter is black. This coating may be a high reflecting aluminum foil which also reflects light produced by the fluorescent light to increase the light transmited through the panel.This invention, in its best embodiment, provides a simulated neon sign display that is illuminated by fluorescent lamp light transmitted through a flat front panel that is transparent (as distinguished from translucent) to visible light (butopaque to ultra-violet light) at those areas where the neon sign tube simulation is printed. The printing is by "transparent" pigment. The color along the...more
There are rumbling that seem to suggest that the big boys of the technology media world are going to make a major push. Our future hasnt simply flowed out in front of us for several years. It comes in bursts and fits among long periods of claim. The financial downturn and the overall lack of enthusiasm for consumer marketing was one of those...more
If you are looking for a less expensive alternative to billboards, you might think about using corrugated plastic signs for advertising your business or promoting messages. They are durable and have high quality printing features. These signs are used for promoting candidates, advertising property availability and garage sales. Sandwich boards made...more
Marketing professionals are seeking new ways to reach and interact with their audience. Traditional outbound efforts are slowly dissipating to make room for the future of advertising. Interactive campaigns have been all the rage, but many companies are failing to come up with creative campaigns that meet their objectives. It is time for banner ads and text ads to step aside and make room for full interactive marketing that stretches across multiple media connecting a target market. Though these efforts may take more creative initiative and timely human resources, they prove to be far more effective and cost efficient than traditional marketing.As a popular commercial that many of us may remember from Wayne's World 2 says, "they'll tell two people, and they'll tell two people." This kind of viral marketing cannot be bought with traditional advertising means. One company that is looking to take advantage of their dynamic online platform is launching a series of connected viral marketing campaigns. TalentTrove.com is an online talent community, from musicians to comedians, singers to dancers, and models to photographers, TalentTrove.com gives everyday people the ability...more
Discover how Facebook Ads can help your business. Do you have a Facebook account? Over 400 million individuals worldwide do. That's 400 million potential customers! As the most popular social networking web site in the world right now,...more
When you see any attractive image in any online publication or in print, have you ever thought who the masterminds behind this creativity are? Well! Off course, the idea is generated by in house professionals of various organizations,...more
Facebook advertising is a cheap way to advertise your website or a product that you might have that you want to promote. I have been using it for about a month or so playing around with it now and again. I have gotten very discouraged...more
Anyone who has been an internet user over the last few years will have noticed the more and more ubiquitous showing of the online video advertisement. From TV show clips, movie trailers and ‘funny' videos, to CEO's giving motivation...more
Since times immemorial, advertisers, salesman and traders have been trying to induce the public to purchase their products. They tried to write convincing and inspiring texts, to advertise their companies and promote themselves as true,...more
In affiliate marketing, the affiliates are looking into ways in which their chosen products can be promoted more effectively. One creative and effective way is the use of e-zine advertising. To use this tool for promotion, the affiliate...more