The new IOSH Managing Safely course was launched several years ago with a distinct need for new and lively health ands afety courses!! . It is aimed at those at higher level management with a responsibility for health and safety within any organisation. Pretty much anybody can sit the course and there isnt a level of health ands afety that cant be catered for.Its there to make a lighter read in terms of traditional health and safety...more
A number of years ago, beer huggers or also referred to as beer koozies had been essentially designed by a couple of with whom were looking for resourceful different ways to make more income. The pair had no idea that their very simple invention could end up growing to be a multi-million dollar enterprise, growing each and every year in addition to developing in other niches aside from simply marketing and advertising.During the...more
Ever wondered how one creates image of one's business. How people relate a product to a specific company? Many times people ask for products by the company's name. For an example, if they want a blender they won't ask for ‘blender', they'd just name the company. There might be thousands of other companies in the same manufacturing line but only a few are able to leave an impression on the customer's psyche. It's not always that the product of that company is an exceptionally good quality product; it's just that the company has managed well to create its brand name; rather it means the company has successfully reached the mass through the right advertising medium the right way.When planning to start advertising your product, try to answer this question- What image do I want to be associated with my product? And this can be answered when you know which age group you are targeting. For an example: you deal into aerated drinks, you can relate your product with freshness, energy, passion etc. So while advertising you would keep these things in your mind. Campaigns, banner postures- everything would reflect these ideas. The same applies to any product. It's important to...more
Every business needs to develop a marketing strategy to be able to start an effective marketing campaign. In case you are a small business owner and have started to create your small business advertising and marketing strategy your self, chances are you'll find it a bit more difficult than you had beforehand planned.There are some important...more
Do you know how much sale do you get for every advert you run?Are you one of the many businesses who depend heavily on advertising?If you don't know how much sales you get from advertising, then it is high time you find out. You may be shocked to discover that you are literally pouring money down the drain spending money on...more
Depending on the state where you practice law, there are different restrictions your bar association may place upon your legal marketing and lawyer advertising methods. Of course, in any advertising method it's illegal to lie about your services and qualifications. Unfortunately, there are still attorneys out there who manage to make outrageous claims in their lawyer advertising.Avoid Making False ClaimsI caution all my clients that there's no way an attorney can guarantee a settlement amount (or a settlement at all) even if they think you have the greatest case ever. The fact is, there's just no guarantee that a case will settle, and for any specific amount, until the final paperwork is signed and filed. Still, I see lawyer advertising that blares "GUARANTEED SETTLEMENT" or "FULL COMPENSATION FOR YOUR INJURIES" in huge screaming messages.Not only is this poor legal marketing, it's also a false claim. Even the greatest lawyer with the ideal client and most cut-and-dry case of negligence and personal injury can't predict the final dollar amount of a settlement until the offer is signed and a check is in hand.It's similar to a doctor guaranteeing a patient that the...more
Newspaper is the most important and most acceptable medium to understand what's happening around you. Every morning everyone needs to read a newspaper hence that they is ready to kick begin their day. Being the biggest and favored...more
Advertising a business is difficult and it involves too many factors to consider. One of those is the financial capacity of a business. Not every business is capable of producing a TV commercial, hire a popular star, avail a colored full-page print...more
Printed mugs are a great way for you to surreptitiously carry out an effective marketing campaign for your company. Photo mugs along with a few other products like mouse mats have always been a favorite choice among corporate houses as...more
Pay Per Click (PPC) advertising is increasingly becoming more popular for businesses all over the world. It doesn't matter whether you have a small business or a large business, procuring a search engine position is positively the sure way to get...more
Why vinyl custom banners are immensely popular in the advertising world? The simple answer for this question is that they are very economical. Another reason can be its flexibility and also, we can rely on the vinyl material for its durability. They...more
With the cut-throat competition in the current market scenario various new marketing strategies have been developed by companies to stay ahead of its competitors. One such strategy adopted is the targeted bulk email services. Since in this marketing...more