Trains, trams, taxis and buses are four examples of vehicles that are used as mobile advertising boards. This practical solution to marketing your company brand, service or product launch is a great and cost effective way to getting your message seen.If you are planning an advertisement campaign you may also consider using an advertising trailer. The trailer can be used for product launches, awareness campaigns or even political canvassing. The...more
Decided to turn your car into a car advertising machine? Congratulations! You've just made one of the smartest, most affordable mobile advertising choices you could make for your small business. However, not all vehicle advertising is created equal. Some companies will charge a bundle for inferior graphics that fade or peel - leaving you with an advertising message that looks cheap and hurts your brand (and bottom line). So what can a smart...more
Need a new advertising vehicle? How about putting some advertising on your car! Like me, you're probably always on the lookout for new advertising vehicles - no pun intended! If you're like the average American, you spend over 540 hours each year in your car - that's the equivalent of over three straight weeks spent behind the steering wheel. According to the U.S. Department of Transportation, all told, Americans spend more than 500 million 'commuter hours' per week in their automobiles. That's a lot of time on the road - and if you aren't using your car to sell your business, you're missing out on hours (and days) of free advertising.Vehicle graphics are the hottest, most affordable trend in small business advertising. Whether you choose a full-car wrap or vinyl lettering, vehicle advertising is affordable and generates results. Plus, a vinyl wrap or lettering can easily be removed without any damage to your vehicle. With vehicle graphics, the next time you're parked on the street or stuck in traffic, your car will be doing double duty, advertising your business without costing you a single penny.Still not sure if vehicle advertising is right for your small business? Consider...more
Advertisers adopt various formats of advertising to reach out to target customers. In todays blog, let us briefly talk about a few channels of brand communication that are commonly adopted by brand owners and advertisers.Television AdvertisingTelevision Advertising is one of the affordable options of promotion that also cater to smaller businesses...more
Give your golf club marketing strategy an upgrade with these 21 ways to increase your ROI using call tracking:1.Assign a number to your ad in the yellow pages so that you can track how effective this particular golf advertising method is working and whether you should expand or downsize it. 2.Test bigger golf advertising campaigns like billboards...more
Yellow Pages advertising is often seen as a necessary evil for businesses, a costly necessary evil. One senior living community was able to save nearly $1,500 a month on Yellow Pages advertising by hiring specialized consultants called directory assistants. The senior living community found these phone directory consultants in the midst of an internal mess.The senior living community was juggling three different DBAs' listings with 22 managers weighing in on Yellow Pages advertising decisions. It had become a confused and costly mess according to one of the managers. This manager reached out to the directory assistants and quickly discovered that these consultants were experts on Yellow Pages advertising. She even called them "phone directory advertising gurus."The directory assistants guided the senior living community's manager through the entire process of their statewide phone directory campaign. The consultants showed the manager what does and does not work with Yellow Pages advertising and pointed out where money was being wasted. They evaluated which phone books had the greatest usage in the target markets for each of the the senior living communities. With the savings from...more
Peter Wolfing: leadtoolbox@gmail.comIn the world that we live in today, mobile phones have become an integral part of our lives, always in hand and included into our work and way of life. It is therefore no wonder that business people have opted to...more
Creative Advertising CampaignsAdidas has currently installed punching bags in Chinese subway stations as part of the campaign. Their aim was to have the first advertisement in history that people can kick, punch and trample. Its a great way to engage...more
Creative Billboard Outdoor AdvertisingMost advertisements these days use advance technology and large screens. Never would you expect to see a billboard as repulsive as Lady Gagas Meat Dress. I mean, who would ever think of making an advertisement...more
Different Options in Outdoor AdvertisingFor marketers who want to promote their small or big business through advertising, it is important to have platforms that are flexible enough to allow advertisers to create advertisements that suit both their...more
Catalogue printing is basically as it appears is the printing done with catalogues. There are countless methods to advertise the products as well as services. One can choose for television commercial, billboards, or maybe posters, however not any of...more
Without advertising, how would people know that your company exists? These days, launching an advertising campaign is not so much an option but a requirement if one is going for brand recognition. And that is why on any given day, the average...more