"eight Immortals" Three
"eight Immortals" Three
"eight Immortals" Three
The face of global financial crisis, household electrical appliance enterprises are not as difficult to move forward, but actively looking for opportunities to expand the market, brand, expansion capital increase and some are still in the thinking of ways to ride out the storm, but also for the intend doing in future.
Expand the market Incremental decline in sales when trying to expand the market is the only way out. For the home appliance business, the countryside is definitely a great opportunity. At the same time, deep plowing in the secret agents for years have been urban markets, companies are increasing efforts to launch new products, mining, stimulate new purchasing power.
Whether or domestic brands, foreign brands, for all the appliances to the countryside with great enthusiasm and hope, it is an untapped market that many companies have designed products to develop sales strategy, and some simply developing the rural market, the creation of specialized sub-brand. Local businesses from home appliances to the countryside has been put into full trial beginning, foreign brands are now positive action. Siemens home appliances in China, said President and Chief Executive Officer Geilke, the home appliances to the countryside, the brand, they enable the Kangxi Da specifically for the rural market this brand, products, also prepared a special model, but also for the distribution developers to do a set of marketing programs and the establishment of after-sales outlets.
Sharp Side, also set up branches in Wuhan, under the jurisdiction of Hubei, Hunan, Henan, Jiangxi provinces of business, will further set up an office in the prefecture-level cities, and
Samsung Sony, also has set up offices in Wuhan.
In urban markets, companies are launching new efforts to stimulate consumption. Such as
Microwave ovens Industry, this year, in Glanz, beautiful, driven by companies such as entering a new round of replacement cycle, microwave ovens have been developed into a steaming, baking, roasting, boiling, deep-fried, fried everything, and versatile products. In
Suning Beijing Bay sub shop, a microwave oven promoters told reporters: "This year our sales have not declined, and the comparison, or the new, full-featured product will sell." In addition, the State Information Center, Director of Resource Development Market Cai Ying analysis pointed out
Refrigerator Sales situation, because the introduction of new high-speed, environmental protection, ecology, energy saving concepts such as consumption gradually accepted by urban consumers, the key urban markets, the high proportion of refrigerator sales tended to increase.
Branding Brand value is a soft return, in the face of difficulties, corporate profits are likely to reduce sales, but a wise business at this time will not let the soft profit derogatory, but rather to improve. Although the brand is not an immediate thing, but for far-sighted enterprises, the brand is the vitality of the enterprise. Because of this, the face of crisis, household electrical appliance enterprises are mostly chosen the initiative to constantly increase the branding efforts.
For the brand, companies hesitate to invest heavily. In the recently concluded Central
TV Taiwan advertising bidding activities, household electrical appliance enterprises have to seize CCTV prime advertising time, the United States, and Gree, Haier, backgammon,
Hisense And so continue to maintain large extent successful, 9 Yang and other small appliances brand performance remained strong, winning the amount of nearly 100 million yuan.
Reduction in profits when possible, appliance companies are not ignoring charity, because the charity is certainly a good way to shape the brand. Sichuan Siemens invited to Beijing for training teachers. Geilke said: "As with other brands, Siemens home appliances have experienced several large and small difficulties and crises, including the last century, the Great Depression and two world wars. Pay a rewarding, but do not expect instant results, only hope for the future, to bring warmth to others, the brand it may be timeless. "
State Information Center, Chang-Ming Xu, director of resource development are also considered for the financial crisis, the company needed to train their internal strength is the only feasible thing to do, the most effective action. Only good companies can have a strong Royal risks, anti-pressure ability. Enterprises needed to train their internal strength, related to all aspects, such as the product well, the corporate good, to set a good brand, the marketing well, to step by step.
Increase productivity
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