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In today's world of Marketing it is important to learn how developing the creative ideas that lead to innovative products is a discipline unto itself. Learn techniques that can lead to products that will have lasting competitive advantage in the marketplace. In addition to going out to speak to your customers, discover the other research techniques that can lead to insights that will let you develop products that create significantly more value for the customer.THE 21ST CENTURY CUSTOMER & INNOVATION By: ARSHAD HUSAIN About the Author CAREER PROFILE OF ARSHAD HUSAIN Arshad Husain, is a PROFESSOR of MARKETING & HRM, a Director and Head of Department at one of the best universities in Pakistan. He was previously CHAIRMAN of MARKETING & HR at another excellent university. He himself, is extremely well educated from the very best universities. He has had a long career progression in multinational...more
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