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e-Commerce 101- Providing Quality Customer Service

e-Commerce 101- Providing Quality Customer Service


In today's era of technology, businesses are almost the same. Although they may differ in industry or may be far from each other when it comes to target, business marketing strategies has always been close to each other. But there is one thing customers look for in every business - quality customer service.

As an entrepreneur, you may think that providing quality customer service is one of the easiest things to do. But this is what most entrepreneurs fail to do. They are too busy marketing and advertising their products that they forget to focus on this. Most entrepreneurs would just make a script and equip their customer service agents the usual spiels to pacify their complaining customers. This is a big no-no.

If there is one common lesson most thriving entrepreneurs like me learned from ChooseHotTubsDirect CEO Steve Barbarich, it's that repeat customers are important. Having repeat customers are vital to each business because they are the sign that the business treasures their customers, that customers love them. And what's nice about it is that repeat customers are usually the ones who leave such wonderful reviews and testimonials.


It actually is an inspiration. Let's take his business for example, hot tubs are quite challenging to sell - mainly because tubs are known to be expensive. But still, Steve managed to have a number of repeat customers and even give really impressive ChooseHotTubsDirect reviews through giving quality customer service.


Customer service people should never be asked to sell to customers. Their main task is to provide all the help they can to customers and it is very important that we, the entrepreneurs, make sure that they concentrate on that ask. Up selling is like hitting two birds with one stone, and customer service people can still do this without shoving the products or add ons to their customer's faces. This is a new approach called "consultative approach".

Consultative Approach is a method to talk to customers that would not entail selling but rather consulting. This is something customer service people can do, because they can effectively solve the customers' concern by suggesting which of your products they need and which ones fit their personality and lifestyle. It's never good to force customers to purchase something because they do not have a choice. This will only make your customers mad and angry at you and your company.

Always make sure that your customers feel that you give them a special treatment. Always make them feel they are king, that they are highly valued. You don't have to give them everything they ask, just make sure that they also understand why you do such things. Each time that they call, make them feel important and give them the best time they can ever have. Irate customers are not unlikely to happen, and the trick there is simple "be patient".

The key to giving quality customer service that will surely make your customers come back and be loyal to your enterprise is to make them feel important and loved. Make them feel appreciated. Treat your customers like any other relationship. Listen to them and understand where they are coming from. These people are the lifeline of your business. The more they love you, the more your business will surely grow.
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