The realm of biotechnology has made phenomenal progress in the recent past and continues to do so; there are several inroads made in the research and studies of human DNA and its structuring. Cloning and replication of the same has become a new endeavor to develop newer methods of treatments and other solutions to human problems. In this study the role of the oligonucleotide synthesizer has been unparalleled. This is a chemical production of the...more
Given the way things are going in this business, it is only natural that you will meet a lot of competition. This is why it is important you take the necessary steps in keeping them. In the course of your lead generation and appointment settingcampaign, you will have to do this. After all, current customers are also your business prospects orleads. Now businesses are not just your source in generating sales leads, you also need to talk to current...more
Demand generation is the toughest part in any marketing scenario and especially for B2B, since the buying interest has to percolate through various levels before a final decision is made. The sales and marketing teams need to work in tandem to maintain a constant flow of hot leads as well.Revenue for B2B companies comes only when prospects are converted to hot leads. But when hot leads dont convert fast enough the blame is put on marketings qualification process and, that it isnt stringent enough to filter the best ones. This delay in lead conversion is a waste of time and effort as well. And, the problem with too many stringent filters is the generation of too many qualified leads which the sales teams may not be able to work with effectively, thereby resulting in missed sales.The learning is to keep a balance of the two states and not let any qualified lead unattended. Although some leads may be classified as dead, these leads may actually be stuck in the marketing funnel (because of leaks or nurturing gaps). Marketing automation is a crusader in bringing qualified leads to the sales table. Here are some reasons how leads can be reclaimed again through marketing automation lead...more
Most lizards have a weakened area in their tail which enables them to break, or detach, the vertebrae (bone) and muscle easily. Hence lizards themselves can control when they sever their tail. This voluntary self-amputation is called caudal autotomy. Losing a tail is therefore a survival mechanism. The dropped appendage continues to wriggle which...more
The Merneptah Stele is one the most precious pieces of Israel's early history; however, taken at a face value, this artifact cannot provide a breakthrough to the enigma of the emergence of the Israelite nation. The available written evidence should be confronted with the battle reliefs from the Great Hypostyle Hall in Amon temple at Karnak to shed...more
Groucho Marx says I find television very educating. Every time somebody turns on the set, I go into the other room and read a book. In 21st centurys context this statement is absolutely perfect as the influence of visual media is on the peak. It has become a part of life or may be more than that. The overflow of technology could be the main reason behind it. And if the influence on elders is like this then there is a lot to worry when it comes to children as they love to imitate us. As Newton said, every action has an equal and opposite reaction, this social scenario also will have reactions either positive or negative and in the curious case of media influence there aroused certain negative reactions too. The distance between people and books got increased. Though there are many digitalized books these days, very few prefer them. These phenomenons will slowly leading to a generation who does not have the strength of imagination and thinking as they are becoming mere couch potatoes. For our previous generation reading was a daily activity which goes along with their routine. Their days were incomplete without a newspaper. But situation and technology changed and accordingly habits...more
Ninth Generation of Honda CivicHonda Civic was introduced in 1973 in the UK. It has completed eight generations and ninth is on the way. It has never been on the top selling cars list but about 65 million units have been sold since it has been...more
Find out what it takes to execute a successful B2B lead generation program.1. Establish Lead ProfilesIn B2B marketing, it is important to first establish whom the marketer must pursue. Establishing lead profile is the activity of determining who...more
The information technology market can be a really challenging environment. Competition is fierce, and you will agree that the first ones to get in touch with prospects have the advantage in generating IT leads. When conducting an IT lead generation...more
Yes, we all need to bring out the most out of our work day. Given the frenzy in which the business world moves, doing things fast becomes natural for us. Among the things we commonly do is performing all the tasks at hand at the same time. While this...more
SEO service providers should remember this rule: when conducting aB2B lead generation campaign, it is always important to get your prospects to talk. From there, you can get a lot of information that can help you become more effective in generating...more
IT lead generation is tough work, there is no mistaking it. The number of experienced appointment setters that can generate sales leads is dwindling, making competition for top talent fiercer. For a simple IT consulting services provider, how will...more