Last week we went over a few things to consider when unexpected money shows up on your doorstep. While that is a great financial "dilemma" to encounter, let's focus for a moment on the complete inverse of this situation. Fortunately, modern medicine has made it so that American's are living much longer than in past generations. Unfortunately, many in our older generations are not financially prepared to pay for their own care during...more
For quite sometime now you could adjust the location of the center of gravity of your driver by moving the weight to the toe or heel of the club, making it easier for you to hit that draw or fade. Now you can enjoy the same kind of customization with the new line of Ping putters called the iWi Series (Interchangeable Weight Inserts), that puts customization in your hands.The Ping iWi Craz-E putter is a member of the latest...more
Online assessment is a phenomenon that has become central to recruitment. Computer-based testing has existed for more than 20 years, but the advent of the Internet age has pushed psychometric testing out of the interviewers' offices and into the candidates' homes.The first generation of online testing consisted of paper-and-pencil tests such as verbal reasoning. This format of text-based tests was easy to implement at a time when broadband connectivity was limited to business and educational institutions.The second generation witnessed the introduction of graphics into online testing, allowing for charts, tables and diagrams of numerical and logical reasoning tests to be displayed with fidelity very close to traditional printed tests.These first two generations spanned from the late 1990s to 2005. Now, well into a third generation, online testing is undergoing a rapid and dramatic transformation—one where tests don't have to look like tests and candidates take a much more active role in their own assessment.The most immediate development has been the visual integration of online tests with employers' recruitment processes. Where previous attempts at branding tests...more
As we look forward to emerging out of this recession and reducing unemployment, a new and highly anticipated generation of employees is moving into the workforce. There seems to be a lot of skepticism about how effective the "me" generation will be. Growing up in a culture centered on instant gratification and focused on efficiency,...more
It's been confirmed by NASA that the world won't end in 2012, regardless of what kind of fear that avid believers are trying to stir up. There is a movie about to be released by Sony Pictures, and they have set up a website to scare up some interest for the movie, but it's fiction, not fact. And since we're all going to be around a while, you...more
“Marketing.” Definition: Selling to defined audience. By marketing to the correct customer and prospect base, your lead generation marketing will become more responsive: your phone will ring more frequently and at less cost per call. Without the precision of marketing to the correct target group - those people or firms who are ready to buy - your lead generation campaign is wasting money and time. Your money, and your time. In the first article of this series we reviewed seven lead generation mistakes to overcome. Here you can learn how to increase your lead generation effectiveness and enjoy the rewards of a better customer acquisition strategy by implementing a more focused direct marketing plan. What happened with your old lead generation and customer acquisition strategy? It stopped being as effective as it was years ago. Customers cost more to acquire… and maintain. Clients jump ship every couple of years, and yours did, too. So? Here’s how you can change all that: 1. Current customer analysis. Figure out who your current customers are. Dig through your files for commonalities: is it location? Income level? Value of home? Is net...more
Some years ago, a lengthy article was published by the BBC on the vagaries of the baby boomer generation. It was a damning critique of a generation hell bent on wrecking the planet, along with most of its social standards. So how has...more
Increasing lead generation success is a top priority for nearly half of marketers in the U.S. The challenge, however, is to qualify them and know which leads are ready to convert to sales. This article will provide you with information about...more
You remember McGyver, the TV series, right? If not, McGyver was the super-smart agent who could do anything with his ingenuity. He didn't believe in guns or violence when it could be avoided. OK, so what in the world does McGyver mean to you, as an...more
Every three years, young evangelists from around the world gather in Portland Oregon to attend a conference put on by the Next Generation Alliance, an organization dedicated to mentoring the next generation of global gospel preachers. While I'm...more
In business, all leads hold great significance and no sensible businessperson would ever like to forego even one single lead. When it comes to making lead generation, call centers can be really useful. For catering to the requirements of the...more
The sedan market has always seen intense competition between different car manufacturers. Every new luxury car seems to go one up on the previous car. Hyundai Motors first entered this market with the launch of the Hyundai Elantra in 1991. After a...more