PPC Advertising - The Importance of Google Ad Groups And this seems to be a sticking point for a lot of beginning Google Ad Word marketers. Effective keyword grouping improves Quality Score; which leads to cheaper costs per click and a higher ad position.Google Adgroup BasicsThe idea is to segment your keywords into small, manageable groups and subgroups by relevance. Each group should contain closely related word groups or word stems....more
How to Read Google AdWords Reports I was writing a pretty lengthy email to one of our clients tonight about how to read their Google AdWords report and realized that I would probably be writing this same email over and over again. But, as my business partner Harry Casimir likes to say, "never do something more than once, automate!"Many of our clients are not technologically savvy, but I realize that even those who are (and this particular...more
Google AdWords Strategy - How to Structure Ad Groups and Increase CTR This article will lay out the exact process and a great example of how you should structure your ad groups and campaigns in general to make the most money promoting products with Google AdWords search network.Step 1: Understanding Match TypeGoogle AdWords allows you target keywords in 3 distinct "match types". Those are broad match, phrase match, and exact match. Each of these match types also have a negative counterpart, which is a critical component in order to form tightly themed campaigns and ad groups that Google loves.Now how AdWords distinguishes between these match types and determines which user query triggers which keyword match type you're targeting in your campaigns can seem quite complex. But it really isn't. I think the best place to go to understand how this works is straight from the source. I highly recommend you read Google's explanation of how this works which you can find in the AdWords Help Center.Step 2: Quick Keyword ResearchNow the purpose of this article is not to teach you how to do keyword research because that's whole other article in itself (perhaps even 5 or 6 more). But I...more
How to Get a Top Ranking in Google! Getting a top ranking in the Google search engine is the dream of everybody who owns awebsite. It is the keyword that brings your website on top. If you can get a Top Ranking inGoogle you can drive extremely targeted traffic to your website and your business starts spinning the money. Below are the few...more
All the Secrets to Getting a Lot of Traffic Using Google AdWords If you offer a great product, have good marketing on your website, and your prices are reasonable, Pay-Per-Click is one of the best investments you will ever make. That is, if the person who takes care of your campaign knows what he is doing. This is the same step by step...more
Google Adwords Guide II - Why Use Negative Keywords When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.By using negative keywords you will reduce the number of click-throughs that would not convert to sales anyway. In addition to that - the overall CTR of your ad (click through rate) will be much higher because there will now be a smaller number of Internet users be viewing your ad but not clicking. The higher CTR will cause the ad to receive a higher position without the need to work with higher CPC (cost per click) bids.In your Google Adwords campaign you can add negative keywords by following the link "No campaign negative keywords. Add". On the next page you can add your negative keywords. The negative keywords you select in this section will apply to all Ad Groups within this campaign. So, you want to be careful...more
Top 5 Things Not to Do With Your Google AdWords Campaign As an Internet marketer, I have audited hundreds of companies ad campaigns and seen the same mistakes made time and time again. The types of issues we are about to review can cause your...more
Google Adwords Search Query Report Guide One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive.Google allows you to add negative keywords which restrict your ads...more
Best Alternatives for google adsense Google AdSense, a contextual Advertising Network, is the number 1 in Online Advertising Field. Everyone can make good money out of Google's AdSense Ads if they follow the Guidelines and TOS perfectly. This...more
Google Sniper 2 by George Brown Google Sniper 2 invented by George Brown, is an online marketing industry expert at only 19 year old who lives in the UK but travels the world and is a die hard surfer. George Brown has become extremely...more
The Google AdSense Program's Many Different Ad Formats Much better formats make your website perform much better and earn more funds.Google AdSense offers companies and publishers with all the opportunity to place adverts in each text...more
Local SEO - Try To Top Google Through Maps When approached by prospective clients for possible search engine optimization of their websites, one of the earliest questions I usually have to address is the length of the campaign. In all honesty,...more