I also believe Apple ought to emphasize the ease of using an iPad for not only for email
, but also as a word processing device. It is well positioned as a highly mobile computer that can be manipulated without keys or numerous physical buttons, but the company needs to show potential buyers that when combined with the keyboard dock, it is a viable alternative to transporting a bulkier and heavier laptop when working outside the office. Similarly, the iPad also has a VGA adaptor which allows it to output video to an external display. I believe that the company could communicate how this could allow business consumers to use the device as a highly-portable way to display Keynote or PowerPoint presentations.