Many people believe owning a franchise will make them rich, financially secure, and provide the life of their dreams. True, franchises have an extremely high success rate, and a very high satisfaction rate among their owners. But is that success guaranteed when you purchase a franchise? NO!There are no guarantees in life, or in franchises. There are those occasions when franchises are not profitable, lose money, and close. Although most...more
Changing the rules in the middle of the game, moving the goalposts, two-minute drill, no harm/no foul, franchise player, lay up, knockout blow, on the ropes, quarterback, the best defense is a good offense, three-pointer, at the buzzer, brush back pitch, hole in one, skating to the puck, ground game, blocking and tackling. Lay siege, barrage, trench warfare, sniper, collateral damage, surgical strike, campaign, carpet bombing, shot across the...more
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your conversions increase dramatically whether your copy is geared toward online or offline promotions.HEADLINESHeadlines have always been and will always be the most important section in any copy. They are the first thing to get read and have the greatest impact on whether any of the other copy gets read. Those stories you've seen floating around the Internet about marketers who have made minute changes to a headline and tripled their conversion rates are true. It happens all the time. In fact, it's happened to me. Headlines and sub-headlines can guide your visitors to read deeper into your copy. If you set up a structure of...more
Does your company face a Triple-Threat that will cause the loss of your company's lifeblood - customers?See full color web version at: http://www.SeniorManagementServices.com/pvt-101-assets.htmlBe sure to renew your PVT subscription before March 15th! Just cli'ck this link: mailto:Mike@SeniorManagementServices.com?Subject=Renewal-2005"Science is...more
Virtually every manufacturing or service company needs to generate forecasts of their short to medium term sales. Being able to forecast demand more accurately has major commercial advantages, whether the forecast is used: to plan purchasing, production and inventory, as the basis of marketing or sales planning, or for financial planning and...more
As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions? Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives? You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation. And, in the bargain, helps persuade those key external audiences to your way of thinking, helping move them to take actions that allow your department, division or subsidiary to succeed. After all, what public relations boils down to are these realities: the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed. Your public relations effort must involve more than parties, videos, booklets and column mentions if you really want to get your money's worth. And you need a simple blueprint that gets everyone working towards the same external audience behaviors insuring that the...more
Have you had one of those huge investment winners - a stock that went from $2.00 to $80.00? Or any other numbers you want that gave you a gigantic percent profit? Did you take the profit or did you watch the equity drop back down to what you paid for...more
Of course, bankruptcy is your last resort. It is tough but provides a legal remedy for your financial situation. Bankruptcy is a 3-step process: You must first file in federal or state court saying you are "insolvent" - meaning you have no cash or...more
The surprising answer is "probably". Most individuals don't realize that a certified business coach or business consultant can add enormously to their home based or more traditional type business. Many individuals think a business coach or consultant...more
There can be more to a bank business loan than making interest and principal payments. Your firm may get a great rate on its new credit line or term loan but you may cry on the way home when you discover the hidden fees and charges.Even seasoned...more
Agonizing displays of poor theatrics failed to entertain my mind one recent Saturday evening. I scrolled across several television channels hoping for an engaging program. Finally, one particular concert intrigued my senses. There on the stage...more
GPO's (Group Purchasing Organizations) have been around for about ten years primarily in the healthcare industry. The basic concept of a GPO is that a group of businesses can come together and buy products cheaper than any single company can. This...more