Wouldn't it be great if we got get the cheapest price on everything. I know I wouldn't want it. Would you? Do you strive to get the cheapest automoblie? The cheapest mobile home to live in? The cheapest place to eat? Rather than look for the cheapest we tend to look for value for our money. We know we all work hard for our money and would like to be compensated if we are to give it up.The first thing a buyer should look for is if he's comparing...more
For most of us, earning a few extra dollars a month can make a big difference in our lifestyle. But like most of us we work full time jobs, have busy schedules and don't have the time to devote three or four hours a day to working a second job. The one thing we all do have is opinions on almost everything, so why not get paid for having them? There are over 7 million companies out there that are looking to find out what people think of their new...more
When making sales calls, like the Boy Scouts, it pays to be prepared. It demonstrates your professionalism, saves time and enables you to anticipate questions and overcome resistance. Today, with so many research sources available you should be able to find information on every prospect. Good places to look for information about your prospects include the Internet, newspapers, magazines, trade journals, friends, family and your colleagues. However, even experienced researchers and consultants sometimes find it difficult and time consuming locating the right information needed to build a solid prospect list. As most dedicated researchers know, rather than trawl through pages and pages of search results on the Internet it's easier and faster to use industry specific directories, portals and jumpstations.Compound searchesSearch engines build databases of keywords and phrases to help you locate websites. However, the way each search engine performs this task and the criteria it uses to rank and list results is different. It's worth reading the tips offered by each search engine on how to conduct searches. To perform a compound search for "recruitment software" on Google.com, for...more
The past few years has seen a boom in condo conversions, which allows buyers to generate cash-on-cash returns within a short period of time. This, in turn, allows prior apartment owners to cash out at the top of the market. The condo conversion craze began with the low interest rate affliction that was crippling apartment fundamentals. Condo...more
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.Your customer doesn't want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customer realizes just how important their business...more
No sales force can truly be considered a "best practice" unless it meets the test of measurement. If the 'practice' works, you should be able to visualize, define, and measure the results. There is no easier way to prove the 'measurement' theory than with sales. In the past 15 years, strategic management has focused more and more on measurement. Strategic management was revolutionized in the early 1990's by Drs. Robert Kaplan (Harvard Business School) and David Norton when they created their measurement system, the 'balanced scorecard'. Other approaches adhere to the same rule of accountability by recognizing some of the weaknesses and vagueness of earlier management approaches. Measurement provides a clear prescription as to what companies in all areas, from sales to marketing should measure in order to reach their financial goal. You often hear the expression in sales, 'what gets measured gets done', but in recent years I have expanded this statement to, 'what gets measured by the individual, creates accountability and therefore gets done'.For instance, as a sales manager you may give your sales force a specific sales target, a measurement if you will. At the end of the...more
In this article, I want to show you that there is nothing new under the sun, as far as, not being where you want to be in life, dealing with unethical practices in the work place, and the injustices that come about as a result of such things. More...more
The cost of training in North American companies exceeds $60 billion per year. Try to visualize that. Picture a stack of 1,000,000 $1 bills. Now try to picture 60,000 of those stacks. Amazed? Then consider this fact: estimates of training costs...more
The last thing we want to hear during our work day is complaints from customers. However, it does come with the territory. Here are a few tips on how to turn your customer's complaint into a positive.1. ListenWhen a customer comes to you with a...more
Network marketing, also known as multi level marketing (or MLM), comes in many forms. One of the most popular network marketing methods is selling by brochure, and one of the biggest companies using this method is Avon, the worldwide cosmetics...more
Do you find yourself running a small business with difficulty getting to every call? When running a small business people often feel that simply putting in a separate business line away from the home line will be good enough. It's just a matter of...more
How to do brochures, throw parties, talk to reporters and write press releases? Or, are we teaching them what PR's fundamental premise says we should be teaching them? In so many words, whether they go to work for a business, non-profit, government...more