Telemarketing is not just about selling stuff to prospects. It is also concerned with customer service. This is especially true if a firm is calling its existing customers. In the event that a client is not satisfied, one should know how to deal with it. And if we put this in the context of the Malaysian market, particularly in the highly competitive IT consulting industry, this can be crucial in keeping your business afloat. It can determine...more
Search Engine MarketingSearch engine marketing or (SEM) is another technique of attracting web traffic and gaining better visibility on numerous search engines. It is possible to obtain traffic either through free advertisements/organic seo services; or through paid advertisements/search engine marketing. Normally, SEM refers to attaining website traffic through (PPC) or pay-per-click marketing. It is also known as (CPC) or cost-per-click...more
The internet world certainly plays a huge role in the marketing scene of Singapore. This is especially true when it comes to companies making a living through this medium, like in search engine optimization (SEO). Come to think of it, this is a very profitable endeavor. The only challenge here is how to find more clients in need of such services, which is something B2B lead generation has been able to address. But what could be surprising is the vehicle used to make it work:telemarketing. Yes, such an outdated model of grabbing the attention of prospects can be used by companies offering SEO services. The key here is in working with the right people for the job. After all, they will be the ones responsible for providing your business with the B2B leads that they will need. So, how do their do about their work? How can telemarketers generate SEO leads on the phone?Simply put, they create networks. And they do that by:1. Doing their homework SEO can be a highly technical topic, so you or your telemarketing team should study your market well. And in case you are not exactly familiar with how merchants do their business, you should look for people who do. Remember, your B2B lead...more
The sad reality of life is that there are always going to be people out there who want to take advantage of you, stealing away your hard earned money and not delivering on their promises. This knowledge has only caused people to become more cautious when it comes to who they trust and who they steer clear of when it comes to the internet and the...more
Every business irrespective of its size and the industry sector, all aim to be a profit oriented one. Organizations in their attempt to meet this objective work towards gaining maximum customers and retaining them. With technology playing a major role today, the efforts in customer retention and loyalty has changed from mere door-to-door sales...more
If your business is assumed to be a vehicle, consider marketing as the fuel which keeps it going. If theres no fuel, there would surely be no movement. In order to make your business survive in the extremely competitive global market, you have to market your business well. A lot of businessmen make the mistake of cutting the marketing budget along with other expenses at the time of recession. They have the misconception that they can generate better business if they cut down all their costs. There are a large number of people who have enough money to spend, in every economy, no matter how dwindling it is. They are not hesitant to spend their money on the thing they want. If people have a will to buy something, they will surely pay for it. Effective marketing implies that you attract the customers to buy your product and not your competitors. Cutting down prices is more of a dead-end strategy. If you lower down your prices, youll boost up your business temporarily but soon enough, your competitors will do the same. This will make you end up with the same level of business you previously had. At the same time, youre getting very less revenue from your business. It is not a practical...more
When you are ready to launch a direct mail marketing campaign, you will need to turn to a professional to create the mailers that you are sending to potential customers. While some people consider printing in-house or even going to a basic local...more
If you want to be successful using article marketing and the no cost marketing system follow these 7 proven tactics.1. Write as many articles as possible:No Cost Marketing is more about quantity than quality and common sense dictates that the more...more
Are you scaring off potential network marketing team members?Do you use repelling ad copy?If so you are likely broke. Or at least you have yet to generate significant cash flow with your opportunity.The words you use can either:1 - Attract people.Or2...more
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Are you a financial services provider in Australia? Then you will agree that your business can give you a lot of profit, provided that you stay long enough to survive the challenges thrown your way. For example, a credit and debit card collection...more
Online advertising may be the buzz word now-a-days amongst advertisers and businesses trying to appeal to masses and it must be, with 1.14 billion people worldwide having internet connection and number fast growing day by day, internet advertising...more