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If you are looking for new ways to reach consumers why not consider email marketing. Email is the most used application on the internet, so you can be sure that a marketing campaign transmitted this way will reach a wide range of people.Email is a great way of staying in touch with customers instead of using more traditional channels. The method is cost effective as there are no print or postage charges, which come with sending out a newsletter or company leaflet each month.Emails are also quick to create and send. Again, unlike with a newsletter or leaflet there is no deadline by which everything needs to be complete for the information to go out on time. Once the necessary information is in the email, it can be sent to customers and read within a matter of seconds.Over half of the world's internet users check their email every day, so on average your email would be read no longer than 24 hours after it was sent. What's more you can use email marketing to support other marketing forms. For example, if you have sent a customer your company's catalogue, you can send them an email saying 'your new summer catalogue has just been dispatched, look out for your copy in the post.'If you...more
Email marketing software is a computer application which allows users to send bulk emails to their targeted recipients. The software is of great advantage to businesses that want to send newsletters or promotions out to a list of service subscribers.Typically, the software is made up of a database which stores all of the recipients contact details,...more
One of the key benefits of email marketing is that it allows direct advertising and brand promotion to a huge number of people with a minimum of effort. However your average email client is unlikely to be up to the needs of making the most of this medium - of managing lists of contacts for permission based marketing or targeting specific demographics, running the gauntlet of automated spam filters successfully or even creating effective message templates in short order.Luckily, for all of the problems of managing an email campaign, software developers have provided an easy solution - email marketing management software.This software makes it easy to create and operate effective campaigns via email by providing tools tailored to each task. These include:EMAIL DESIGN AND EDITINGOne key step to building profitable relationships with sales prospects and customers via email marketing is to make an effective template for your messages. Email management software lets you create standard templates via simple drag-and-drop design elements, makes it easier to incorporate rich-text, HTML and other features as well as ensuring that your content is still compatible with a wide range of hardware...more
IntroductionVerizon has some to market with VFn, a classic community of interest extranet, while Colt has launched its low-latency Ethernet service. Ovum looks at these new offerings, as well as adding some established players who failed to respond...more
Multiple Sclerosis Market Forecast By: Sunita About the Author Multiple Sclerosis Market Forecast now Available on ReportsandReports. ReportsandReports, comprising of an online library of 10,000 reports, in-depth market...more
All the methods above have some benefits and drawbacks. Some are more effective, others are much less. You should select the one that matches your needs and spending budget. But if you have sufficient money, try them all and choose which one is the...more
IntroductionCost-to-serve is arguably the most important metric for utilities' retail operations. Calculation of cost-to-serve is often inefficient, inaccurate and infrequent. This report looks at the importance of cost-to-serve, the numerous...more
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IntroductionThis report looks at technology trends in the electronic trading of FX, how more ECNs are emerging for this purpose.Scope*FX trading technology*ECNs, interbank market, institutional and retail marketsHighlightsForeign exchange is a large...more