In retailing, UK-based Asda has expanded its product assortment by launching a range of ethnic Asian clothing items, including salwar kameez (traditional suits), kurtas (tunics), dupatta (scarves) and churidars (slim leg trousers). Meanwhile, scientists in Japan have taken the first steps to develop a technology which could enable online shoppers to feel the texture of clothing via the Internet. In environmentally friendly apparel manufacturing,...more
To put it in very simple terms, e-marketing is the application of all marketing techniques in the electronic realm. This means the Internet. The World Wide Web is used for direct as well as indirect response marketing and there are several technologies that have been developed to facilitate this. E-marketing has proven useful over the years because the return on investment, when all principles have been applied correctly actually supersede...more
Most businesses have a large database of customers and prospects with very diverse interests and needs, yet they tend to send the same general newsletter out to all of them. Imagine how much better the response would be to your emails if they were personalised to your different client groups. Your open rates, click throughs and responses would be far higher because the contacts would be getting something they were interested in. This is niche marketing within your database and is a highly effective way to build your relationships with your customers and increase your sales. Many businesses successfully use niche marketing to reach small groups of the general public for their products or services. Niche marketing can also be used to target specific groups within your database of contacts. This involves you making specialised information or promotions available to each group within your database. Email marketing is the most effective tool for this, because it is simple to personalise and very cost-effective.Niche marketing to your database will dramatically improve you relationships with your clients and prospects. Because you are sending them emails that are relevant to...more
If you have just started with your internet marketing business, you are probably realizing at this point how easy it is to read the concepts and how hard it is to actually apply them. In the real world, everything that you have studied hard for can be hard to accomplish when you are novice in the business of online marketing.For starters, you have...more
For example, if you post a video on Youtube that you are aiming to get viral, then make sure you ask people to rate, comment and give their opinion. This drives the video exponentially because if someone is willing to give you a review it is also likely that the same someone is willing to send your video link to others and that makes the viral process a lot faster.A viral marketing campaign can't be dry. This is a fancy way of saying that your content needs to have emotion behind it to impact your audience. Today everything is about "who can make me feel better." Don't just work out on a campaign that has no real aim other than pleasing your prospects. Your aim should be to be different from the rest of the competition and engage your audience. Getting a response is important. Evoke a reaction from them. This is because, if your audience is involved you will have more viral marketing doors open to you.Without honest interaction between you and your audience, you won't get the results you want from your viral campaign.This is a good way to increase your campaign's visibility and to build a strong buzz. Once you're done creating it, the next step is to sustain it. The core idea here...more
Love, loyalty and joy pets bring in our lives is way worth the trouble of giving our homes extra efforts on cleaning. However, most pet owner will admit that pet odor is quite an unpleasant pet experience that has to be dealt with some way or...more
Snvisage if you didn't have to drop the first 50 % of your sentence with a new aspect explicating who you are, what you do you said it you do it. What if your steel had already communicated that for you? You can drop 100 % of your prison term...more
The idea of making money using Google is nothing new, but over the past couple of years, it has caught the eye of people who are trying to get rich quick. The problem with this is that there is no getting rich quick, and much of the profitable...more
Wearing wristbands became the best way to promote your support for a cause, spread the words to a certain worth messages printed on the surface of a wristband. These wristbands contain many information that even though how thin the bands are made of...more
An essential part of running a business is marketing and promotions. You simply cannot run a successful business without marketing your product or service. Marketing can increase your client base and get your product or service out to the world....more
Day trading is a great way to realize a huge profit or a huge loss in the short term. Because of this, many traders turned to using a stock market program to take out the mystery and risk largely out of trading. Because of this, this is a review of...more