First came email, then the website. Not a problem. Next search and affiliate marketing. Okay. Now, local marketing, social and mobile. Getting tough. In the online landscape, new channels, new tools and new strategies seem to surface every day. If youre overwhelmed, youre not the only one. As part of their C-Suite Studies, IBM surveyed over 1,700 Chief Marketing Officers (CMOs) across the globe. Their findings? Most companies feel unprepared by...more
Finding good talent takes time. And the last thing you want is to see all that time go to waste by having to get rid of someone who just isnt cutting it. You cant afford it, the company cant afford it. So if youre looking to hire in an online marketing manager, VP or exec, here are some tips to help you identify someone that will last and bring real value to the company. 1. Experience in more than one disciplineNot talking about a marketing exec...more
Are you using video? You Should be! The trend is video.I am not talking about TV. I am talking about internet and email video. Finally the technology is at such a point that video is easy and affordable to the masses.Why would you want to use video?People can see your passionThey will be able to look you in the eyesThey feel more connected when they can see someoneIt builds trustIt can be real fast and easy Did I mention fun? It can be a real blast - Think of all the blooper reels you have seen.Video is a medium that is as direct as print and catches more attention. If your company has something to say with video, that video should be on your Web site. I have played with it for a little while now, maybe 6 months goofing and the past 2 or 3 actually posting. Below, I will share some examples of my work (be nice I am no pro and the reality is you do not have to be).It doesnt have to be complicated. It can be as simple as a slide show put to music. Check out my latest as an example http://blip.tv/file/1702477 . This is simply a slide show set to music. Once I loaded to Blip.tv it generates the code so I can stick in my website. Its really cool and simple, actually. The neat thing is...more
Marketing and advertising are about increasing your bottom line revenue. It is a process that the company invests in to let consumers know that their products exist. There are many strategies involved in marketing, and all of these are designed to have an impact on the consumers and ultimately increase product sales. One such example of a strategy...more
Sometimes we take the most obvious things is for granted without taking a second look. This definitely holds true when it comes to the fundamentals of marketing your business. When starting a new business, you probably are thinking about the best marketing techniques you can do at the lowest cost. Before you think about that, though, you might want...more
Website marketing deals with representing and endorsing your own website to people. Online marketing can help provide you good leads for the business. Here are several website marketing tips for a good return of investment and brand loyalty.Try To Focus On Link BuildingThere are a lot of factors involved when it comes to marketing your website. The common SEO techniques are always dynamic and a constant shifting of trends is already expected. But there is this one constant technique that you can rely on despite the changes- creating links going to your own page from other websites. The principle goes like this- for every link that goes to your own site, you can generate leads and prospects that may be interested in the products or services that you offer. The so called links are like your sales people scouting out leads on your behalf. Google, Bing and Yahoo love sites with many back links and referrals from other websites as well. The links indicate that a website is relevant in its own subject matter or keywords. Search engine crawlers also tend to award higher rankings for those sites rich with incoming links.Keep Your Site UpdatedA regular website change and update can help...more
Success in the marketplace is a must for the survival of a business. While success may peak and bottom out over time, the overall linear line of growth should always be heading north. Many times small business owners feel timid in their industry and...more
Creating a guaranteed clientele is the key to stable success for a company. It is extremely difficult to achieve and takes a lot of hard work and money to make that happen. Marketing techniques that you employ and the effectiveness of them will have...more
When building a website, it is necessary to understand web 2.0 marketing and how to employ strategies for the way you build your own personal brand and how that then feeds into your different businesses. When I think about web 2.0, I see it as a...more
We all know the best feature of vinyl stock: it offers more durable stick ability to present business description wherever thats why it placed favorite most acmes for custom stickers printing among all printing stock available in the market. Custom...more
To promote your massage or physical therapy business efficiently, post a teaser on the on-site clinic, commence with opening promotions, offer regular customer program, present membership cards, give discount rates for unprofitable services, reward...more
It is an established and proven fact that writing articles and article marketing works for a large number of Internet Marketers in large variety of niches. It has been repeatedly proven. However, those who have not ever attempted composing articles...more