Demand generation has been defined as the art and science of creating, nurturing, and managing a customer's interest in the product by campaign management, lead management, marketing analysis, and data management.Good demand generation program lead the sales department to the right prospects and turn them into qualified customers. Initiating a strong lead management process ensures management of qualified leads. Demand generation is all about...more
Digital marketing is a generic term that refers to the use of a wide range of digital channels including website, email, social media, mobile etc to promote a brand or business. It is about embracing new technologies and integrating these new techniques with the more traditional approaches to effectively market your company to the right audience. The great thing with digital marketing is that it is entirely measurable. The use of appropriate...more
The phone rings, someone on the other line answers it, now what? Someone has finally stop to listen and you only got less than thirty seconds to explain who you are, what you are offering and why the person on the other line needs to listen to you.In this fast- paced business environment that we have today and with the continuous declining of people"s attention span, having atelemarketing campaignis indeed a risky marketing process to deal with. As a telemarketer, you are like a blind man trying to sell a black cat at midnight. You can"t see your customers and neither do they see you and your products and or services.So, how do you find or make lines that work best for you to offer your product or service in such a small amount of time? Here"s how to keep the ball rolling:Magic words are the sweetest sounds in the decision makers" ears.Name names - everybody is most likely to feel an instant connection with people who call them directly by their name; so don"t just pick up the phone and say "hello there;" try starting and ending a call by saying the name of the person on the other line.Be polite - keep your manners intact, every time, all the time; make it more than just a habit,...more
Search Engine Marketing (SEM) promoting a website in Google, Yahoo and other search engines through various methods, such as marketing, organic search, paid placement and contextual advertising. When a product or service web site is searched, organic search marketing allows the site appear on the first page of search engine results for increased...more
Plenty of Las Vegas property buyers aim for a big house with a peaceful community, where they can take it easy along with their family.The American dream is evolving, in the world of Henderson home for sale & real estate property professionals do their best to keep up. The American dream is beginning to change, in regards to Henderson or Las Vegas...more
Have you incorporated video into your digital marketing strategy? If you havent already, you shouldvideo is viral, video is everywhere, video content is the SEO (Search Engine Optimization)waveof the future. Video content as a marketing strategy saw a 27% increase in 2011 over 2010 according to studies conducted by Content Marketing Institute and Marketing Profs. If you havent used video as part of your content marketing campaign yet, you need to check out these 5 easy tips to get started.1.Take the Plunge - Make your videoDecide in advance what message you want to convey to your audience and write an easy script. Dont be too nervous and try to be your normal, engaging self. Be that likable, charismatic person your customers will want to get to know.Be sure to apply the KISS principle here. Keep it simple, in laymans terms so you engage a larger audience. Keep it short as well. Just a minute or two should suffice and youll be able to keep your audience, who has a very short attention span, watching.You dont need expensive equipment or software, the message is more important. A consumer HD camcorder will produce excellent quality and you can edit your video if necessary in a simple...more
In B2B marketing, creating a brand image is vital for brand recall in the long run. To achieve this, marketers need to use smart engagement tactics to create a lasting impression in the minds of their prospects.Customer testimonials and product...more
Social Media Marketing as the name suggests is an endeavour of marketing your products or services on and throughsocial networking websites like Facebook, Twitter, LinkedIn etc. by creating business presence in form of profiles, pages or in any other...more
Vizz Media, an expert social media agency in India, proposes the inclusion of blogging in the broad spectrum of social media marketing. The world has become an open platform to nurture, share and grow together. This is the time when people believe in...more
Telemarketing is perceived to be only a function of selling products over the phone. But in fact, it is much broader in scope. Telemarketing also inherently includes advertising and selling an idea first. Without selling the idea, selling the product...more
If have an online business that caters to the San Diego market, you must do online marketing in San Diego. Why? Because just like most other parts of the world, people in this second largest city of California has become so dependent on the Internet...more
Web marketing is very profitable for those who know what they're doing. The tips in this article will help you try to avoid this.Those California marketers whose accounts were suspended in early 2011 can re-install the links lost on their websites....more