Many theaters increase their revenue stream by selling branded merchandise at intermission and after the performance. Yet many of the production houses don't want to install permanent, fixed merchandising counters branded for that particular play or musical. Instead of a costly and cumbersome style of exhibit, many theaters are choosing to use portable displays instead. Advantages Of Portable Displays Portable exhibits are designed to be mobile....more
There are many reasons why a product can't appear at the actual trade show booth. Whether your item is simply too large or too dangerous, the item in question is clearly not suitable for trial at the convention. For many companies, this might seem like a good reason to avoid conventions entirely and market through other means. Many top companies are seeing around the perceived limitations and observing the advantages of using marketing when the...more
Now that you've made the smart choice and you've finally decided to migrate your sales and marketing efforts to Telemarketing, there's definitely nowhere else to go but up. Of course, the time it will take for your company to get there will depend entirely on how you approach this matter and how efficiently you maximize the most out of your telemarketing efforts. Will you do it in-house or will you outsource? If security is an issue for your company and you're quite convinced not one of the many telemarketing call centers out there can assure you of your company's data security or you think that you can give your company that unique advantage because its one of your company's core competencies, you'd probably do your telemarketing campaign in-house. Naturally, there will be additional costs but if your company doesn't mind shelling out more, then, it's all good. A company who chooses to do it in-house must:Hire qualified employees Train the employee Pay employee wages and benefits Provide the employees their own workstations Provide the technology needed like a computer, software and hardware, phone, Internet access, copier, fax machine, etc. Pay for telecommunications...more
Growth stocks can mean different things to different people, but I personally define a growth stock as being shares in a company that continues to increase both it's earnings and dividends each year (and has a long history of doing so). So with that in mind, I want to talk about when you should sell these stocks, because this is very...more
In the fast paced competitive world of business being seen and recognized by consumers is not enough. What good is a name brand if no one buys it? With all of the slick advertising campaigns that are created to help sell products, nothing can compare to the awesome power of the internet to drive customers to make a purchase decision. Using local...more
As a the markets for many products and services are reaching closer to saturation or the competition is getting tough with each day passing, its only the service, economies of scale and innovation and cost effective distribution strategies and above all customer centricity with excellent services support can make you not only survive in the market but you will win a chunk of the market share.In order to serve/acquire new customers, a marketer must know what is the meaning of Value Chain Analysis andHow much importance does it carries on marketing process? This concept was popularized by management guru Michael E. Porter in late 1980s. Kaplinsky and Morrisdefine it as "A value chain describes the full range of activities which are required to bring a product or service from conception, through the different phases of production, delivery to consumers, and final disposal after use." If we look at this definition, we can easily understand how crucial the understanding of value chain for a marketer is!Why don't we have a practical view on the importance? If you are a marketer you have to identify the business prospects and you can only identify them if you have the...more
That's right! Forget about all of the technical analysis and how to control your emotions... and forget about money management rules and risk to reward ratios and everything else you THOUGHT was important to trading Forex.Grab A Copy...more
Money is an important factor in anyone's life and it never comes easily. To get maximum profits, a person needs to be very cautious about his/her savings and investments. Investing money can prove to be a very difficult task to master...more
Interviews with Jon Ball owner of Way Beyond Newsletters. Questions and answers pertaining to Dental Newsletter Marketing.Way Beyond Newsletters focuses on Dental Marketing with Dental Newsletters. Dental Newsletters are the single greatest piece of...more
A proper marketing consulting is needed to build any community's or tribe's philosophy/mission to be completely successful. A vision that exemplifies customer needs will invariably enhance the marketing effort and disseminate information that...more
1. 10% of the profits you what is the idea? Is a unit of a single batch of 10% profit, or profit for one year 10%? Should indicate whether it is the profit? Is the annual net profit or gross profit? 2. You say: you have a project for...more
Combine online and offline strategies for maximum success From even before it is open, it is essential to your success to establish a powerful brand when defining how to do your day spa marketing. Looking at advertising that works in today's...more