Before you start your design for your catalogs, one of the most important decisions you have to make is the paper stock you're going to use. With any luck, you'll be able to select the best kind that would really make a big impact to your target clients.On the other hand, if you're not sure what to use for your catalog printing, then this article can help you to find the most appropriate paper for your catalogs.Regardless of the size, color, or...more
The industry is filled with a tri-fold brochure. Everywhere you look, most businesses would have had a brochure printing piece to promote their products and services. So if you're going to create one, how can you be different then?In order for your business to stand out, you need to have a different piece of marketing material that would be able to educate and provide your target clients with valuable information. Using a regular tri-fold...more
The best marketing strategy starts with the right attitude.Although you've been to many seminars and workshops; and you've read as many books and how-to materials to properly equip you with the mechanics of marketing, your knowledge is not enough if you lack the right marketing attitude.Let's face it, as a small business owner, you don't really have the savvy and experience that most Fortune 500 companies. In fact, compared to them, you're just barely reaching the very first step in marketing your product.If you want to get ahead in the game and become a big player yourself, all you need to do is change your marketing attitude. Your marketing efforts will all be for naught if you have the following attitudes.Attitude: "I'm good at what I do. I don't need to advertise."If you're the best at what you do, you know you don't need to market because clients will surely come to you. You are a professional and have years of experience to boot. You don't need to advertise because people will always look for a professional and that's what you are.Reality check. Even with the specialized niche you have and the expertise you gained from years of doing what you're doing, a successful marketing...more
Your promotional ads would be a waste of your time and money if it does not get you what you want - that is, to get your prospective clients to buy your products.To have effective marketing collateral - be it flyers, posters, brochures, or postcards - you have to convince your readers to become buying clients. The only way to do that is to give...more
For many businesses, the holiday season is one of the busiest times of the year. For others, the holidays are a bit slower. Regardless of which category your business fits into, you should be looking ahead to 2008.Why now? Year end is ideal for reflecting on what you've accomplished during the year. What new products, services or programs did you...more
Time and time again, it has been said that affiliate marketing is, without a doubt, the quickest and most efficient way of earning a living online. There are a variety of reasons for this. For starters, most affiliate programs do not require any enrollment fees. There is no financial investment on the part of the affiliate. Secondly, the affiliate is only tasked with pre-selling the affiliate merchant's products. The sales page, the payment processing, the digital delivery, and the post sales services shall be borne by the affiliate merchant.These shouldn't mean that the affiliate should want in commitment, however. As a matter of fact, an affiliate's success wholly depends on how much commitment he could give the program, and how much effort he could invest to pursue such commitment.Sometimes, this requires some monetary expenses. Getting a web host, for example, as well as a domain name, would necessitate some cash to be laid out. Getting professionally made graphics to make his website attractive can also cost some dough, in the event that the affiliate cannot do this for himself. PPC advertising can equally be just as costly, if not even more, if the affiliate would ever decide...more
Spend 50% of your efforts on the "TITLE" of your article. This is extremely important. If your title isn't full of benefits for it's readers, chances are the article won't even get read... so spend a lot of time on it!The above point is EXTREMELY...more
After the 15 years in the Network Marketing Industry and helping mentor others to have success in this industry here's some advice I can offer to those not only looking for a home based business in Network Marketing but more importantly having...more
Business owners go to great lengths to select the ideal names for their business. They know that a name plays a key role in creating a first impression about the business, and is an important consideration in making that impression both positive and...more
As Sarah wound her way past the tables and toward the stage to get her "Top Salesperson Award" at the company's annual dinner, her colleagues were mumbling about how someone with the firm only a year could have sold more than anyone else. Sarah was...more
Wikipedia further goes on to say that many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related...more
I asked a very reputable marketer recently "Which is more important in a campaign, traffic or sales copy?"His answer was emphatic, "Sales Copy."So we can get traffic, either paid or free, we can write press releases or articles to try and drive...more