The Marketing-Phobic Author's Guide to Profitable Book Promotion (Excerpted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2006. www.wellfedsp.com). I saw a great series of billboards in Atlanta recently. It was for Apartments.com, an online clearinghouse for apartments that allows you to search for exactly what you want in any state. The first billboard had just one short sentence...more
Whether you use them as reply cards, notices, announcements, newsletters, or even greeting cards, your color postcards have many benefits compared to other marketing collaterals.As a matter of fact, your postcard is more than just a small piece of paper. It is a strong little piece of print marketing material that gets your message to your target clients without having to spend so much on postcard printing and even mailing.With your postcard...more
To the "outside world", when you create your brand you create unlimited opportunities to leverage what you do into high payoff programs, information products, teleseminars, joint ventures, workshops and more. On the inside, creating your brand gives you a powerful sense of identity, mission and alignment with your Unique Brilliance. You feel as if the heart and soul of who you are is now (finally!) in tune with building a successful business.But what if you're struggling with trying to figure out what your brand really is? If you haven't been able to create a high-impact, high visibility brand, that tells me three vital elements are missing from your business-branding strategy.Luckily, once you focus on, discover and integrate these three missing elements, your brand will "pop!" This branding strategy works equally well for internet branding and other brand marketing strategies.If creating a strong, memorable, authentic brand has been eluding you, then take a look at each of these strategies for your answers. If you already have your brand, then you can use this list as a "brand checkup," or for help in rebranding.Branding strategy #1: What results do your clients experience from...more
Email is still, hands down, THE best way to launch a new program or product. Unfortunately, most women entrepreneurs are skittish about using email frequently enough. Others don't understand how to effectively use the medium.Now, my internet marketing tip is NOT that you send your list an email every five minutes. We all know how annoying THAT is!...more
Knowledge about internet marketing is necessary for starting and building a strong and long term online business. However, you have to start somewhere and after reading decent material on how to make a start, the only way you can test things out is to get into it.It will not matter if you have the best product or the most amazing service because...more
In order to advertise your products to the largest possible audience you will need to know the most useful ways of promoting your web sites. This is a brief description of the most effective advertising methods for online marketers. Advertising through pay per click is one of the more effective means of advertising. Listing your web site with a pay per click search engines will allow you to start reaching your targeted customers immediately rather than wait for months for search engines such as Google and Yahoo! to spider your web pages. Your advertising dollars are too important to waste time on ineffective means of advertising. The three top reasons for advertising with pay per click are controlling your rank in pay per click search engines, reaching large numbers of online customers quickly and inexpensively, and the fact that pay per click advertising gets fast results and attracts traffic to your web site quickly. Search engine optimization refers to the use of certain keywords on your web pages in order to receive high rankings in the major search engines. Each of your web pages will contain content on a particular subject. There are certain keywords that are searched the...more
After the 15 years in the Network Marketing Industry and helping mentor others to have success in this industry here's some advice I can offer to those not only looking for a home based business in Network Marketing but more importantly having...more
Going into business for yourself costs money. It doesn't matter what type of business it is, you are going to spend some kind of money getting started. Once your business is up and running, you need to attract customers. How are you going to do that?...more
When you are first starting out in the online marketing field, you'll find that there are a number of different marketing methods to choose from. However, not all methods will produce the same end result. It's a good idea to start with the lowest...more
One way to increase traffic to your site is through teaching a course. Choose a topic that you are well versed in, and write out step-by-step instructions that are easy to follow. Then separate each part and include them in an autoresponder where...more
With the right email marketing software, the days of blindly conducting marketing initiatives without being able to track your success and easily learn from your experiences are a thing of the past. Now, email marketing software makes it easy to...more
Every audience expects presentation handouts, and your presentation should include them. But these three common mistakes will make your handouts a liability to your presentation instead of an asset.1. Handing them out at the wrong timeIt's not always...more