Pay Per Click (PPC) Management on Search Engine SuccessPay Per Click (PPC) advertising is extensively used as an online marketing tool, either as part of an SEO campaign or as a standalone service. PPC is a paid placement service where you can place targeted ads on search engines results pages as well as on websites. Unlike a natural search engine optimization campaign that takes time to achieve results, a PPC advertising campaign promises...more
Getting Started. To get started on your radio press release, think about who you will be pitching your show to. Ultimately your show is being pitched to radio hosts and producers who are inundated with press releases and phone calls every day. They are looking for the hottest show ideas that their listeners will enjoy.So, come up with a show idea. Think about how you can tie your product and message to something that a producer or host would...more
Most people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that no one even read the release.The following five important components of radio and TV press releases will make your show idea come to life for producers and hosts, and also position you ahead of the pack.1. Headline! Headline? HEADLINE!!! Arguably the most important aspect of your press release, headlines are so vital that entire books written and seminars focus on how to construct the most effective ones. Now, don't let this scare you. Writing a killer headline is definitely a skill that can be developed; all you need is a clear and concise overview of your topic.Write down your show idea and look it over. Now look it over again, remembering that it should be an idea for an interview that relates to your book but most definitely not a summary of the book's theme or content.What is your key message? Is your show idea newsworthy? Are there any well-known people you can tie into your topic? Do you have...more
If you search through various publications and on the internet, you will find numerous offers to make an income through home-based opportunities. When selecting the best opportunity, it's already known that your options may be limited. The reasoning behind this situation is that there are limited facts on MLM home-based opportunities out there. A...more
No matter what business you are in, you also have a second jobÂ…you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.1)...more
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.Those who use this technique have seen incredible spikes in their site visitation simply because viral marketing can provide a quick boost in traffic.In a campaign where viral marketing is successful traffic can go from a few hundred visitors to several thousand.How does it work?The idea is to create content that is so compelling that when you offer it free of charge you will find the content being used by large websites. Because you have links in your free-to-use article you will find readers who are interested in your writing coming to your website to see what you offer.This has the effect of turning on a faucet. The traffic comes pouring in, but like most things in life it won't last. Attention will soon focus on other new articles. Viral marketing can be a bit like the "flavor of the month club".So do I keep trying to create a buzz with new content?Well, you can, but you also need to hope that other secondary sources will continue to carry and archive your viral articles.Think of viral marketing like the spread of a virus. The hope is...more
Marketing your business is one of the biggest challenges for any solopreneur - it's a task we all find quite daunting, and are simply overwhelmed by all the information that's available. Below I have put together some information on 3 simple and low...more
Viral marketing is one of the top ways to market your message, product or web site across the internet. It is a way to exponentially grow your message from one viewer to perhaps millions in a short amount of time and with very little effort.Viral...more
As hard as you may try to get out there and let people know about your company and your services and products, you can only reach so many people by yourself. Hiring additional staff is one way to increase your visibility to potential customers, but...more
Know thy enemies.Keep your friends close; your enemies closer.Get to know your competition.Ever heard of these principles? One writer/philosopher once said that in order for you to be competitive and even rise above the pack, you need to know your...more
When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with "How are you". Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not...more
You have an ad. You run it. And then what do you do next? Do you just sit and wait for your target clients to call you? Or you go out and make sure that you know if your marketing campaign has good results or not?One of the important tasks you need...more