How do you write ad copy (or even just a simple classified ad) whereby on one piece of paper sits enough sales psychology to fill up a football stadium?The Thinking Behind The WordsIn fact, what is on that piece of paper, posing as an advertisement, was so much sales psychology that it induced 100's of people to send you money?Or, to be more "professional," to buy whatever it was you were selling. How would that work?I Think For The ReaderHow do...more
What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.If you do a search for SEO pricing from reliable search engine firms you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some...more
If you've saturated your local newspaper with story ideas about your business, it might be time to step up your game.Getting on television - especially locally - is easier than most business-owners realize, if you know how to approach producers and how to prepare for a segment. The following tips can help increase your chances of landing on a news segment and making your time count. Do your homeworkStudy your local TV news programs to see which might be the best fit. Some may use more local guests than others. You may want to suggest a particular segment in your initial query to the station. This might include a morning show with a family-focused segment (if you're pitching about your three-generation toy store), a noon show that covers local leaders ("my clothing store donates 10% back to low-income women") or a nightly newscast that covers business ("our products are changing the world"). Remember, the better you can present a good fit for your business on their TV show, the more likely producers are to feature you.Get to the right peopleGetting your idea considered means getting it seen by the right people. This means not only finding out who to send it to, but how. Your first...more
I started in network marketing over a year ago. I haven't made a single penny. . .but don't let that discourage you. You will and you can.But how do you make money when no one knows you are out there? How do you get yourself "out there?" No matter what your niche is, or how original your product or idea is, you are lost in a morass of websites that...more
For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the baconplease take note: this article is for you.To begin...One of the most famous questions ever asked in an ad was penned almost a century ago by copywriting legend Maxwell Sackheim. It read:Do you make these...more
Many people who work from home promoting the products and services from an internet affiliate program eventually realize that they can make money with email marketing. With email - a tool that most everyone uses almost every day - it's easy to start to establish a relationship with prospects who are likely to purchase the projects and services that you are promoting.Email marketing works because there are opportunities to personalize messages to each person on your list. It also works because it's possible to set up an auto-responder or even an ezine subscription service so that the messages that you want your prospects to receive is sent out at specified intervals (you didn't really think that all of the email that you receive from online marketers was written personally, right?). This is ideal because it also makes it possible for you to use the same marketing messages over and over whenever you have a new prospective buyer for your internet affiliate program products and services, and you can even create multiple lists so that different people can choose which information they want to receive.Of course, that doesn't mean that getting started with email marketing for your...more
The OldThe old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals?The process essentially involves three stages:1. ...more
By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite. Luxury is not about unattainability though. After all, you cannot profit from consumers...more
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the productservicecompany themselves can provide. A value which becomes the major motivation for consumers to desire...more
The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell? ...more
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful...more
If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them. The variable...more