Hi, and welcome back.My name is George Collins and I know that there are a lot of people out there that are looking for ways to really get more people to look at their site. So I wrote some articles and I'm going to share it with you, and it will give you some ideas. So let's get started. Help Me Market A Small Business OnlineSaturation is not possible in this day and age. I always hear the question from people, is saturation possible in a...more
Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen.Generally there are three types of television interviews.Recorded: Your interview will be aired in its entirety or will be cut up into smaller...more
One of the prime motivations for Internet marketing is that you don't want to be in the same place you are right now - in 12 months.In every business the predominant idea is to set goals that help you conduct business smarter, learn lessons faster and bring more business to your site.The problem is many entrepreneurs tend to stay focused on their bottom line and to product fulfillment issues. By doing so they may indeed find themselves in the same place 12 months from now. They may also find their business has declined in total sales revenue.How is that possible?This is an interesting question especially when, from all appearances, the business owner IS paying attention to their business and that the sales are brisk. It can also seem baffling when it appears that the business owner is busier than they have ever been.The problem may be that some of the details of business should be delegated to other employees, especially if the business is of significant size.The sad truth is some business owners are spending too much time in the mailroom and not enough time in long-term strategic planning. Online business grows as new ideas are developed and implemented.It is not unlike an...more
ONLINE MARKETING SERVICEOnline Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It's about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come...more
Where have YOU been?Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.It is called "Facebook" and over 175 million people are active on this...more
With all of the bad news people are seeing today, are you getting fewer and fewer responses (leads) from your current sales letters? Has the response rate dropped from your Ads in the newspaper? Has the attendance to your dinner seminars gone down dramatically? Are you getting fewer referrals from your current clients? Are you having a harder time setting appointments from the few leads and referrals you do get, and from your dinner seminars? Are you closing less and smaller sales with the few people you are able to get in front of?For the past several months, our phone has been ringing off the hook with calls from insurance agents, financial advisors, financial planners and investment brokers who are looking for more, or better ways to attract new prospects to them. Or, they're calling us because they are contemplating getting into an entirely different market. The lead generation system they've used for years isn't working, as well as it has in past years. Unfortunately, the bad publicity, recession, home foreclosures, soaring gas prices and the losses in the stock market are really taking a toll on their business.Are you having many of the same problems?You have several choices...more
Most of the insurance agents who read this article won't want to hear what I'm about to say But they are missing the boat, big time! Most agents want to believe there is a 'Quick Solution' to being successful in insurance sales. They want to...more
Light Reading is a series of communications from MASSolutions that sheds light on common business challenges and provides solutions to strengthen your bottom line.Most marketers have heard the phrase 'Truth in Advertising' and there's even a spoof on...more
Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.Think about how a virus spreads from on person to another. One person gets sick and just by sneezing...more
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction - all the benefits of the...more
Are you looking for an effective and an economical way to promote your business? Have you considered postcard marketing? A full color postcard that can highlight your products and/or services is not going to be tossed in the trash when someone fishes...more
I had been working as a part time link builder and SEO for a while and in no way would've thought that there is so much to find out about this particular job. Demanding but thrilling, what could be a better expression to label it. Directory and...more