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Customers Don't Drink From Your Water Cooler: The 4 Reasons Why Your Social Strategy will Fail by:Scott Allen

Remember that scene at the beginning of The Patriot where Mel Gibson and his two young sons are attacking a line of British soldiers? Up on the ridge, Mel is hopping here and there; behind a tree. Then a rock. Then a bush. All the while loading, shooting, picking off Red Coats. In the scene following, a wounded British trooper, bleeding on a litter, recounts the experience. "It was one man. But he was upon us, everywhere at the same time. LikeĀ…a...more

Online Marketing is There a Secret? by:Joe Spencer

This is the most frequently asked question in the online marketing industry and the answer is, no there isn't a one! With most Internet Marketing Businesses it is to the advantage of the mentors to inform all his or her new members and prospects of exactly how to make money online because of the commission's structure put in place which will benefit the mentor with each of his or hers members sales.The key to success online is simple, make sure...more

The Travel Brochure Content Checklist by:Lynne Saarte

Brochure printing for travel destinations is already a tradition in the industry. Almost every kind of hotel, resort or tourist service invest in brochure printing to promote their place in airports, train stations and other transportation hubs. This is because color brochures still remain the best print medium to deliver a quick promotional message to impatient and fast moving tourists.That is why there is increasing pressure for brochure designers to create the most attention grabbing designs that can hook unsuspecting tourists. Most face tough competition as people try various design strategies to make their color brochures stand out among the rest. For the most part however, brochure designers follow a standard content checklist that makes sure that a brochure has all the information necessary for a tourist. If a brochure does not pass this information checklist, it will not be effective enough and useful enough for most travelers.You can find the standard tourist brochure content checklist below. If your color brochure has all of these six elements, it should be useful enough for tourists to understand and use.Products/Services List: First and foremost of course is the...more

Classified Advertising: How To Write A Call To Action by:Jinger Jarrett

In the AIDA formula, the call to action is the last A. The purpose of the call to action is to get your visitors to do something: send for more information, click a link, sign up for your list, visit your site.Before you even write your ad, you want to consider what action you want your visitors to take. This will influence what you will say in...more

Classified Advertising: How To Write Headlines That Make The Sale by:Jinger Jarrett

Your headline will make or break your advertising. The headline is the first thing that your potential customers see. The headline helps them determine whether or not to read your ad.If you want your ad read, and you want potential customers to take action, then focus about 80 percent of your effort on writing your headline.There are several things...more

The Future of Online Video Marketing & the Benefits of Video Production by:Andrew Greener

There are now some 43,221,464 internet users in the UK alone (Dec 2008 InternetWorldStats), representing a staggering 70.9% penetration for consumer opportunities. It's no surprise then that the past few years have seen an increasing presence of internet strategies incorporated into business marketing plans. According to a recent survey 1 in 5 companies say that they now spend more than half of their total marketing budget online. However, it has become increasingly difficult for companies to differentiate themselves from the competition, prompting online marketers to explore ever more creative ways with which to attract new visitors and convert them into customers; and with the rapid improvements in streaming technology, companies are now sitting up and taking note of the potential marketing possibilities that online video marketing has to offer. The US has taken a demonstrable lead over the UK, and the online market in the US is predicted to be worth $3 billion by 2010 (E-consultancy). Clearly, online video production is set to explode in the marketing world as a lucrative and essential tool for both large corporate businesses and SME's.Dynamic Logic is a leading independent...more

How To Make The Most Of Twitter by:Caroline Bourke

Twitter is a service that is rapidly increasing in popularity. It is a cross between a social networking website and a micro-blog. With over 2 millions users, Twitter is becoming a popular way to stay in contact with friends, family, coworkers, and...more

Redifining Internet Marketing With Pixels To Provide Free Traffic by:Lynda Melbal

The year 2005 witnessed the dawn of a new era in internet marketing. Alex Tew came up with an idea which would rewrite the nuances of internet advertising and increase traffic like never before and thus was born " Pixel Advertising". Alex Tew put up...more

How Smart Brands are Beating the Recession with DRTV by:Timothy R. Hawthorne

As a consumer product brand manager or marketing leader, the choices you make over the next few months during "these tough economic times" can either make or break your brand, and either ascend or descend your hard earned career. It's likely that you...more

How to Generate Trust and Instill Confidence in Your Marketing Campaigns by Advertising Yourself as the Brand by:Ray Cassidy

In this e-age where the Internet is such a powerful medium of promoting oneself and one's brand, there are many points to be considered before commencing your advertising campaign online, or for that matter, offline.You must, above all, be...more

Meeting Marketing Deadlines Regularly by:Lynne Saarte

For a business owner and marketer, knowing the difference between what is important from what is urgent can help in the success not only of the marketing campaign such as your poster printing, but the whole business itself. When you know what should...more

Send Massive Traffic to Your Website by Article Marketing by:Alex Scopas

Article marketing have existed for a very long time, it is a way for people/ business to reach out to readers with contents. In recent years, there is an increasing trend of internet marketers using article marketing as a way to get traffic into...more
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